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disinformation

Defending your organization from misinformation with neuroscience

15 January, 2021
disinformation

Contributed by Dr. Gleb Tsipursky, disaster avoidance expert, speaker and author. 

Whenever you hear something repeated, it feels more true when you hear it repeated. In other words, repetition makes any statement seem more true. So anything you hear will feel more true each time you hear it again.

Do you see what I did there? Each of the three sentences above conveyed the same message. Yet each time you read the next sentence, it felt more and more true. Cognitive neuroscientists like myself call this the “illusory truth effect.”

Go back and recall your experience reading the first sentence. It probably felt strange and disconcerting, perhaps with a tone of outrage, as in “I don’t believe things more if they’re repeated!”

Reading the second sentence did not inspire such a strong reaction. Your reaction to the third sentence was tame by comparison.

Why? Because of a phenomenon called “cognitive fluency,” meaning how easily we process information. Much of our vulnerability to deception in all areas of life—including misinformation—revolves around cognitive fluency in one way or another.

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Categories: Best Practices BUSINESS GROWTH Company Culture LEADERSHIP

Tags: Gleb Tsipursky misinformation neuroscience

e-commerce entrepreneur

How e-commerce entrepreneurs can fight fraudulent actors

13 January, 2021
e-commerce entrepreneur

Contributed by Matt Shealy,  president of ChamberofCommerce.com.

In 2019, the United States’ Federal Trade Commission (FTC) received more than 650,000 reports of identity fraud. Of these, 45 percent stemmed from credit card fraud: Scammers opening up accounts or taking over accounts to make fraudulent purchases online.

These are just the cases that were reported to the FTC. More than 14 million people in the US are victims of identity fraud each year. As we know, however, they aren’t the only victims. Merchants doing business online are losing billions each year to e-commerce fraud.

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Categories: BUSINESS GROWTH OPERATIONS STRATEGY

Tags: e-commerce fraud Matt Shealy

start the day

EO members on the Inc. 5000 list share how they start their day

8 January, 2021

start the dayIt’s a new year—but are you stuck in the same old rut? Inspired by host Dave Will’s EO 360 podcast with Hal Elrod, author of The Miracle Morning, we asked some of the 287 EO-member companies on the Inc. 5000 list how they start their day.

Here’s what they shared:

“I start my day with 10 minutes of meditation, 10 minutes of reading something positive, and 10 minutes of writing in a journal, then it’s out the door to exercise. I learned this from Warren Rustand at my first EO chapter learning event almost 10 years ago. I sometimes miss a day due to travel, but I have a goal to never miss two days in a row.”
― Jeff Becker, EO San Diego, Founder and CEO, Pegasus Cleanroom Services, No. 3,901 on 2020 Inc. 5000

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Categories: HEALTH INNOVATION WORK-LIFE INTEGRATION

Tags: EO 360 Hal Elrod Inc. 5000 Miracle Morning morning

carbon neutral

What does it take to go carbon neutral as a business?

6 January, 2021

carbon neutralAs a global network of successful entrepreneurs, EO is proud of its members’ commitment to doing business for good. A vast number of our members are capitalizing on their business success in order to tackle the world’s greatest obstacles. Who better to move our world forward toward greater sustainability than today’s greatest innovators? 

Karsten Warrink is just one example of an EO member who is driving positive change through his business. As the founder and CEO of Ambermedia—a media company based in Berlin, Germany—Karsten has been working toward carbon neutrality for a decade.

Carbon neutrality, often referred to as “CO2-neutrality” or “net-zero carbon,” is the balance between emitting carbon and absorbing carbon from the atmosphere. 

He recently shared some of the changes and inventions his team has initiated. 

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Categories: HEALTH INNOVATION WORK-LIFE INTEGRATION

Tags: CO2 neutral Karsten Warrink net zero sustainability UN SDG

entrepreneurs

6 traits that make an entrepreneur

30 December, 2020

Contributed by Noelle Fauver, marketing consultant and writer. 

Heidi Zak, Elon Musk, Oprah, Warren Buffet, Kendra Scott, Sara Blakely and Bill Gates—entrepreneurs may appear quite diverse, but they typically share a few key qualities.

What makes an entrepreneur? Let’s focus on the traits shared by most entrepreneurs—and how you can tap into these characteristics to jumpstart your own success. 

entrepreneurs

1. A passion for connection

They say it’s all about who you know. The adage couldn’t be more true than in the context of successful entrepreneurs. Whether it’s securing investment capital, marketing a concept, recruiting new talent or leaning on peers for  support and advice, having a solid network can seriously work to your benefit.

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Categories: BUSINESS GROWTH INNOVATION LEADERSHIP WORK-LIFE INTEGRATION

Tags: heidi zak Noelle Fauver

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