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3 Steps to Getting the Most from Your Web Analytics

14 October, 2019

A version of this article appeared originally on the blog of Bluetrain, Inc., founded by Bryan Smith. Smith is a member of EO Edmonton.

Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with the analytics you have?

Web analytics are technology solutions that enable you to collect and report data on how your customers interact with your website. This information can be used to analyze and improve how your website is helping you meet your business goals.

Categories: PR/MARKETING

Tags: Bluetrain Bryan Smith eo edmonton inc web analytics

The Most Powerful Transformational Tool Is Also the Simplest

1 November, 2017

When Wendy Lieber started a 90-day gratitude exercise, she noticed a difference in her perspective immediately. Today, more than 700 days into her gratitude journey, she believes the practice has helped her find greater happiness, meaning and connection in life. Read her story—plus the science behind gratitude—in the latest article on EO’s Inc. channel.

Wendy Lieber (pictured) is an Entrepreneurs’ Organization member in South Florida and cofounder of ContentBacon.

Categories: Best Practices Inspirational Lessons Learned Make a Mark WOMEN ENTREPRENEURS

Tags: #WOMENtpreneurs empower gratitude inc wendy lieber

Recruiting Outside Investors Part I: Capital Considerations

31 July, 2017

By William Lieberman, member of Entrepreneurs’ Organization New York and founder and CEO of The CEO’s Right Hand, Inc. In the first part of this blog, William shares how to assess your needs for capital and explains potential sources for raising it. In part two, he explores the characteristics of debt and equity investments, ways to figure out which might work best for you and your business, and the importance of investor “fit.”

The need for capital never ends. As an entrepreneur, you might have started building your business via bootstrapping, but now find that you’ve reached a point that in order to continue to expand and scale up, seeking outside capital seems to make sense. Securing capital for the next phase of your company is important and can be a big decision. As such, it will require you to have a thorough understanding of various aspects of your business.

Consider these key points to assess your capital needs.

Categories: Coaching FINANCES LEADERSHIP

Tags: capital capital sources EO NY finance plan financing inc The CEO's Right Hand william lieberman

The 5 Most Important Times in Your Day to Restore Your Energy, According to Science

29 July, 2016

By Marissa Levin, an EO Baltimore member and founder of Successful Culture

Our mental and physical energy drives our health, happiness, and overall success. We have 5 daily opportunities to restore and protect our energy.

Have you paid much attention to the daily rhythm of your life? We all function in accordance with a specific rhythm. Early-birds (like me) wake up with the sunrise, energized and ready to engage with the world. Night owls often are just getting started when the early-birds are starting to crash.

Regardless of your personal energy flow, we all need to take strategic energy breaks.Dr. Heidi Hanna is the co-founder and Executive Director of the Institute for Integrative Neuroscience, and the author of several best-selling books on brain research.

In “Recharge,” Dr. Hanna shares how we can restore our energy during the 5 most optimal times in our day.

Categories: Best Practices Coaching Goal Setting Inspirational members Productivity WOMEN ENTREPRENEURS

Tags: entrepreneurs' organization eo baltimore heidi hanna inc marissa levin recharge

14 Myths of Giving a Presentation

13 July, 2016

With these myths debunked, you may have the tools to give your best presentation yet.

Rowena Crosbie, an Entrepreneurs’ Organization (EO) member from Iowa, is president of Tero International, Inc., a premier interpersonal skills research and corporate training company. We asked for her thoughts on presentations and how you can perfect your next one.

For thousands of men and women, speaking in front of a group is an experience that is feared. More than a fear of heights, spiders or even dying, if you can believe it! The statistics indeed support Jerry Seinfeld’s humorous claim that most people at a funeral would rather be the corpse than the person delivering the eulogy. But, it is the ability to communicate effectively with individuals and groups that is cited as the primary factor contributing to

Categories: FINANCES Inspirational members Productivity WOMEN ENTREPRENEURS

Tags: entrepreneurs' organization eo iowa inc myths presentation rowena crosbie

3 Questions That Will Inspire Innovation

8 July, 2016

Asking these questions just may spark your next big idea.

Andy Bailey is an Entrepreneurs’ Organization (EO) member from Nashville and lead entrepreneur coach with Petra, a business-coaching firm. Andy also serves in an advisory role on the Gazelles Council, the leaders of the scale-up movement. We asked him about his thoughts around innovation and the best ways to inspire it.

Very few companies I work with would list innovation as one of their top five strengths. In fact, most people struggle to find better ways to do things. They find comfort in doing things as they have always done them and never make a change. Sometimes that’s okay–

Categories: Coaching FINANCES Inspirational members

Tags: andy bailey entrepreneurs' organization eo nashville inc innovation inspiration

A Harvard Psychologist Says This Trait Matters Most: 10 Ways to Make a Great First Impression

13 June, 2016

Amy Cuddy says people answer one question when they first meet you — and that answer lays the foundation for a business relationship.

Say you meet a new potential customer, a potential employer, or anyone with whom you want to establish a business relationship.

Which matters more:

Showing that you’re skilled, experienced, and capable, or
Showing that you’re trustworthy and likable?

Categories: Best Practices Coaching FINANCES Inspirational Make a Mark

Tags: entrepreneurs' organization first impression harvard inc traits

How to Make a Million Dollars By Starting Your Own Business

3 June, 2016

It takes more than just a good idea to become a millionaire.

There are many perks to starting your own business— being able to set your own hours and working on something that you’re truly passionate about, for starters. But if you want to continue enjoying those perks, you need to figure out how to make money (and lots of it).

Inc. asked several CEOs who made our 2015 Inc. 5000 fastest-growing companies list–all of whom were able to generate more than $1 million in annual revenue by the end of their third year in business–how they were able to hit the million-dollar mark. Here’s what they learned on their way to building a fast-growing business.

Categories: Best Practices FINANCES Goal Setting Interview LEADERSHIP

Tags: business ceo entrepreneur entrepreneurs' organization inc revenue

5 Ways Entrepreneurship is Like a Demanding Professor

31 May, 2016

Diving into entrepreneurship can be a scary thought for many, but it can also be a worthwhile endeavor.

Rusty Shelton, an Entrepreneurs’ Organization (EO) member from Austin, is president of Advantage Marketing and co-author of Mastering the New Media Landscape: Embrace the Micromedia Landscape. We asked Rusty about what he has learned during his entrepreneurial journey – here’s what he had to say.

Categories: Best Practices Coaching FINANCES Make a Mark members

Tags: entrepreneurs' organization entrepreneurship eo austin inc rusty shelton

How to Condition Your Employees for Top Performance

26 May, 2016

This article was originally published on Inc.com.

Kim Ades is an EO Accelerator participant from Toronto and the president and founder of Frame of Mind Coaching, helping clients reach new levels of success in both their professional and personal lives. EO Accelerator, a program run by the Entrepreneurs’ Organization (EO), enables early stage entrepreneurs to catapult their companies and empowers them with tools for aggressive business growth. Kim offers up her thoughts on effective ways to condition your employees to perform at the highest levels.

Even though a lot of time has passed, I remember the Behavioral Psychology class I took in university like it was yesterday. The bulk of the curriculum was focused on learning methods of behavioral conditioning through rat experiments.

There were three primary conditioning strategies:

Positive reinforcement
Negative reinforcement
Aversive conditioning

Categories: Best Practices general Guest contributors LEADERSHIP members Productivity

Tags: behavior conditioning employees EO Accelerator inc Kim Ades results