Position your brand for a bigger future by clearly defining it with thoughtful detail that resonates with both employees and customers.
Categories: BUSINESS GROWTH Entrepreneurial Journey PR/MARKETING STARTUP
Tags: Barry Raber best practices brand branding entrepreneurs' organization eo portland Real Simple Business tips
In this interview with Eitan Chitayat, EO Israel, he shares how a personal email led to a video viewed 6 million times, a Tedx talk, and a renewed drive to make the world a better… Read more »
Categories: Inspirational international Interview Legacy Make a Mark
Tags: #Imthatjew authenticity branding communications Eitan Chitayat EO Israel Natie TEDx truth Viral
Written for EO by Michael Neidert. Never underestimate the value of understanding sales and marketing best practices—even if you don’t consider yourself a “sales person.” Plus, today’s tech landscape makes digital marketing basics required learning. Sales and marketing can… Read more »
Categories: Best Practices PR/MARKETING Sales Technology
Tags: branding Copyblogger FM Design Matters with Debbie Millman EO 360 EO Wonder marketing Marketing Over Coffee podcast sales The Advanced Selling Podcast The Science of Social Media The Ultimate Sales Hustle Podcast
Written for EO by media maven and entrepreneur Michele Matthews-Morancie (pictured at left). As an entrepreneur who co-owns and operates two companies and has a background in journalism and communications, the EO 360° episode “Mike Koenigs: Media Man”… Read more »
Categories: Coaching general Interview Legacy Lessons Learned PR/MARKETING
Tags: branding Dave Will EO 360 legacy lessons Michele Matthews-Morancie Mike Koenigs
Written for EO by James Scott. As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them…. Read more »
Categories: PR/MARKETING
Tags: branding Essay Supply gen z generation z James Scott marketing
Written for EO by Adam Witty, writer, speaker and founder of Advantage Media Group and ForbesBooks. Computing pioneer Alan Kay said, “Scratch the surface in a typical boardroom and we’re all just cavemen with briefcases, hungry for a… Read more »
Categories: general PR/MARKETING Sales
Tags: Adam Witty Advantage Media Group brand branding communications EO Charleston ForbesBooks marketing storytelling
Written for EO by Marina Byezhanova, co-founder and director at Pronexia Inc., headhunters for small- to medium-sized businesses and company culture consultants. If you’ve been trying to fill a position in the last 12 months, then… Read more »
Categories: Company Culture Hiring
Tags: branding culture employees EO Montreal headhunter hiring Marina Byezhanova Pronexia recruiter recruiting
Written by Paul Binsfeld, founder and president of Company Nurse, LLC, and Kathy Heasley, founder and president of HEASLEY&PARTNERS. If you are not a brand, you are a commodity. And the only thing that makes… Read more »
Categories: Media PR/MARKETING
Tags: 24/7 Nurse Triage branding Company Nurse HEASLEY&PARTNERS kathy heasley marketing Paul Binsfeld rebrand sales Workers Comp Workers Comp Nurse Triage
I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. It’s not a matter of being… Read more »
Categories: Coaching FINANCES PR/MARKETING
Tags: Authority Bea Wray branding content marketing entrepreneur Forbes Books Harvard Business School marketing pr startup
