In this interview with Eitan Chitayat, EO Israel, he shares how a personal email led to a video viewed 6 million times, a Tedx talk, and a renewed drive to make the world a better place
OCTANE: You’re the creator of a very personal video about your identity that has garnered more than 6 million views worldwide. In your TEDX talk, you express surprise that the video went viral. Can you describe the process of how it went viral?
Categories: Inspirational international Interview Legacy Make a Mark
Tags: #Imthatjew authenticity branding communications Eitan Chitayat EO Israel Natie TEDx truth Viral
Written for EO by Michael Neidert.
Never underestimate the value of understanding sales and marketing best practices—even if you don’t consider yourself a “sales person.” Plus, today’s tech landscape makes digital marketing basics required learning.
Sales and marketing can take years to learn and perfect. No problem. Below are nine podcasts that will kickstart your knowledge to help you close more deals and work flawlessly with creative and sales teams.
Categories: Best Practices PR/MARKETING Sales Technology
Tags: branding Copyblogger FM Design Matters with Debbie Millman EO 360 EO Wonder marketing Marketing Over Coffee podcast sales The Advanced Selling Podcast The Science of Social Media The Ultimate Sales Hustle Podcast
Written for EO by media maven and entrepreneur Michele Matthews-Morancie (pictured at left).
As an entrepreneur who co-owns and operates two companies and has a background in journalism and communications, the EO 360° episode “Mike Koenigs: Media Man” struck a chord with me.
The episode touched on the life, career and current path of Mike Koenigs—a 13-time best-selling author, serial entrepreneur, media professional and cancer survivor. In many ways, his story and his insights—which I heard on the podcast for the very first time—resonated with me on both a personal and professional level.
Categories: Coaching general Interview Legacy Lessons Learned PR/MARKETING
Tags: branding Dave Will EO 360 legacy lessons Michele Matthews-Morancie Mike Koenigs
Written for EO by James Scott.
As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them. The good news is that most people remain focused on Millennials so if you turn your attention to Gen Z, you’ll probably have an edge over your competition.
To help you get started, let’s lay out the basic facts we know about this latest consumer group.
Categories: PR/MARKETING
Tags: branding Essay Supply gen z generation z James Scott marketing
Written for EO by Adam Witty, writer, speaker and founder of Advantage Media Group and ForbesBooks.
Computing pioneer Alan Kay said, “Scratch the surface in a typical boardroom and we’re all just cavemen with briefcases, hungry for a wise person to tell us stories.”
Storytelling is the hot trend in business communications and branding. Smart entrepreneurs are eager to humanize their websites, marketing outreach and presentations with inspirational stories of the creation, challenges and success of their companies.
They’re discovering that telling their story, whether via a tweet, a speech or a book, may be the most effective way for them to connect with potential customers.
As a business book publisher who’s worked with hundreds of CEOs and entrepreneurs, I’ve picked up a few do’s and don’ts along the way:
Categories: general PR/MARKETING Sales
Tags: Adam Witty Advantage Media Group brand branding communications EO Charleston ForbesBooks marketing storytelling
Written for EO by Marina Byezhanova, co-founder and director at Pronexia Inc., headhunters for small- to medium-sized businesses and company culture consultants.
If you’ve been trying to fill a position in the last 12 months, then you’ve definitely noticed that it’s become more difficult to attract the same number of applicants that you once did. If your focus is on hiring A-players, then you’ve no doubt also noticed that this has become a more challenging feat.
The economy is booming (both locally and nationally), unemployment rates are at the record low (the lowest in over 40 years), and talented professionals can finally afford to be picky—joining only the organizations that attract them most. The incessantly talked-about “company culture” and “employer branding” are rapidly transitioning from fun-to-discuss and cool-to-brag-about concepts to being an essential part of any winning organization’s business strategy.
What I find fascinating as an entrepreneur who gets to talk to other business leaders from companies of all sizes is that while “company culture” is often talked about, few businesses actually do anything about it.
Categories: Company Culture Hiring
Tags: branding culture employees EO Montreal headhunter hiring Marina Byezhanova Pronexia recruiter recruiting
Written by Paul Binsfeld, founder and president of Company Nurse, LLC, and Kathy Heasley, founder and president of HEASLEY&PARTNERS.
If you are not a brand, you are a commodity. And the only thing that makes a commodity different is price. A brand, on the other hand, is unique. You buy brands because they’re different.
I started Company Nurse more than 20 years ago as a pioneering brand. After years and the maturing of the industry, both new and existing companies began to claim they could provide similar services. We were becoming a commodity in the eyes of potential clients.
So, I reached out to Kathy Heasley, a former EO member and founder of Heasley & Partners, to help Company Nurse bring back that pioneering energy. Not only did she completely change the game for us in the marketplace, but she taught me some important branding practices. Here are a few:
Categories: Media PR/MARKETING
Tags: 24/7 Nurse Triage branding Company Nurse HEASLEY&PARTNERS kathy heasley marketing Paul Binsfeld rebrand sales Workers Comp Workers Comp Nurse Triage
I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do―it’s a matter of being different at what you do.”
As chair of the entrepreneurial practice at Forbes Books, a former director of an entrepreneurial center and a tech entrepreneur, I drill this philosophy into aspiring entrepreneurs.
That start-up idea that you’re sure nobody has ever thought of? Chances are it’s been thought of.
Categories: Coaching FINANCES PR/MARKETING
Tags: Authority Bea Wray branding content marketing entrepreneur Forbes Books Harvard Business School marketing pr startup
Categories: Company Culture Entrepreneurial Journey Inspirational Interview PR/MARKETING Project Octane
By Andrea Culligan, an EO Sydney member, and CEO and founder of Harteffect
What’s in a name? As it turns out— a lot, actually. Here’s a fun example: What runs through your mind when you think of a “Nigel”? Perhaps you conjure up thoughts of a weedy little Englishman with a wet handshake? He got picked on in school, struggled to find mates and picks his nose when no one’s looking? Now what comes to mind when you think of a “Bambi”? I’m sure you already have images of what she looks, sounds and acts like. And you know she was the most popular girl in school.
Categories: Best Practices LEADERSHIP PR/MARKETING
Tags: Andrea Culligan best practices branding entrepreneurs' organization eo sydney harteffect lessons learned marketing tips
