Diving into entrepreneurship can be a scary thought for many, but it can also be a worthwhile endeavor.

Rusty Shelton, an Entrepreneurs’ Organization (EO) member from Austin, is president of Advantage Marketing and co-author of Mastering the New Media Landscape: Embrace the Micromedia Landscape. We asked Rusty about what he has learned during his entrepreneurial journey – here’s what he had to say.