3 Ways to make people fall in love with your small business
Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.
With Valentine’s Day upon us, now is the perfect time to make consumers fall in love with your brand. Sounds easy, right? Actually it’s much more complicated than sending your customers a birthday card in the mail.
According to a recent study, 31 percent of participants love between three and five brands, while 18 percent love between one and two. So, as a small business, how do you become one of the top brands consumers fall in love with?
When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.
Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.
With Valentine’s Day upon us, now is the perfect time to make consumers fall in love with your brand. Sounds easy, right? Actually it’s much more complicated than sending your customers a birthday card in the mail.
According to a recent study, 31 percent of participants love between three and five brands, while 18 percent love between one and two. So, as a small business, how do you become one of the top brands consumers fall in love with?
When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.
With many brick-and-mortar stores closed this Black Friday, businesses are gearing up for a digital shopping weekend unlike any in previous years. 
Contributed by 
As uncertainty swirls around how long the COVID-19 crisis is going to last, many businesses are temporarily shuttered. The definition of “temporarily” is yet another unknown. Without knowing how long the crisis will continue, it’s critical to get a handle on your company’s funding needs.
Contributed by Tabitha Baca, program coordinator for 
Remember when owning a small business was risky but rewarding? Stressful but satisfying? And then COVID-19 hit.
By Ari Rabban, CEO of 
Beyond all the usual ingredients for a successful launch, you don’t want to underestimate the value of business insurance as you get started. Below are five business insurance policies that can help your startup get off the ground.