3 Ways to make people fall in love with your small business
Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.
With Valentine’s Day upon us, now is the perfect time to make consumers fall in love with your brand. Sounds easy, right? Actually it’s much more complicated than sending your customers a birthday card in the mail.
According to a recent study, 31 percent of participants love between three and five brands, while 18 percent love between one and two. So, as a small business, how do you become one of the top brands consumers fall in love with?
When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.
Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.
With Valentine’s Day upon us, now is the perfect time to make consumers fall in love with your brand. Sounds easy, right? Actually it’s much more complicated than sending your customers a birthday card in the mail.
According to a recent study, 31 percent of participants love between three and five brands, while 18 percent love between one and two. So, as a small business, how do you become one of the top brands consumers fall in love with?
When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.