A Harvard Psychologist Says This Trait Matters Most: 10 Ways to Make a Great First Impression

Amy Cuddy says people answer one question when they first meet you — and that answer lays the foundation for a business relationship.

Say you meet a new potential customer, a potential employer, or anyone with whom you want to establish a business relationship.

Which matters more:

  • Showing that you’re skilled, experienced, and capable, or
  • Showing that you’re trustworthy and likable?

Many people assume that skill, expertise, experience, and competence matter most. After all, if you’re going to hire me or do business with me, you need to know I have the talent to come through, right? It’s natural to assume you should establish your credentials as quickly as possible.

View the full article on Inc.com, a partner of the Entrepreneurs’ Organization.

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