THE BLOG

Keep in touch: Client outreach is critical during business slumps

18 August, 2020

customer outreach Is your business struggling due to the pandemic? You’re not alone. Around the globe, entrepreneurs are creating new ways to stay afloat—and that includes reaching out to clients and prospects in new ways.

While business may be slow, client outreach must never slow. If you can keep customers engaged at times like these, you’ll earn even greater loyalty in the long term.

We asked two entrepreneurs to share how they’ve changed their client outreach recently.

FOCUS ON SPREADING POSITIVITY, NOT SELLING

Gry Tomte is the founder and director of HÜD Skin + Body, a skin clinic based in Melbourne, Australia. She shares, “when COVID and the first round of lockdowns hit us, as a skin clinic, we were forced to close our doors. This meant client communication became even more crucial than ever. If clients don’t hear from us, they’ll forget about us!”

Categories: BUSINESS GROWTH Crisis PR/MARKETING

Tags: Be Fit Food COVID eo melbourne Gry Tomte Hud skin + body kate save

Mistakes I made as a first-time manager

10 August, 2020

Contributed by Shawn Johal, business growth coach, leadership speaker and co-founder of DALS Lighting, Inc. He is also an active member of the Entrepreneurs’ Organization Montreal chapter.

“Anyone who has never made a mistake has never tried anything new.”
–Albert Einstein

It’s almost hard to believe that I have been managing teams for more than 15 years. Time definitely flies!

I had the incredible privilege of being trained at one of the best schools for leadership in the world: Newell-Rubbermaid. As a business, it isn’t necessarily known for a dedication to improving talent, but I can say from first-hand experience they truly care about building each employee into a leader from the get-go.

I received weeks of leadership and sales training, learning from the industry’s best. They challenged me and pushed our entire team to always aim for higher goals.

In today’s fast-paced world, I often come across new managers who have never been trained for their job. The pattern often goes like this:

Categories: general Hiring LEADERSHIP

Tags: leader manager Shawn Johal

“This is my EO journey”

5 August, 2020

The Entrepreneurs’ Organization (EO) has been helping entrepreneurs achieve transformational growth since 1987.

Our member network is committed to learning and helping each other succeed. But this network of support and growth goes beyond members. It includes the hundreds of staff and chapter administrators who help the organization run. Beth Chernick was EO New York’s chapter manager from 2003 to 2020. She shares her EO journey here.

I had an absolutely wonderful 17-year run with EO.

My EO journey started in March 2003 when I was hired by then chapter president, Damon Gersh, and his board. My first EO assignment was to work at a learning event hosted by co-learning chairs, Jason Englander and Larry Zogby.

The speaker was Erin Brockovich, the well-known activist and subject of the highly acclaimed movie made in 2000, bearing her name. At the venue, I was seated at the registration table checking off names and meeting EO members for the first time. Everyone was so friendly. Erin’s presentation was fascinating (if you’re not familiar with her story, it’s worth checking out). I remember going home and thinking, “Wow, that was cool”! It was my first sip of the EO Kool-Aid.

Categories: Inspirational Interview

4 secrets to successful social media

4 August, 2020

This article comes from the Melbourne chapter of the Entrepreneurs’ Organization.

According to some estimates, there are 3.80 billion users on social media. And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services.

We asked members of Entrepreneurs’ Organization (EO) in Australia to explain how they use social media.

1. Customize

“We tailor our content in each platform” – Robert Tadros, CEO of IMPRESSIVE DIGITAL

“Our approach is multi-faceted,” Robert expains. “Generally, we’ll pick a content vertical that we’re focusing on for the month. Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical. This provides social signals for SEO performance.”

Categories: PR/MARKETING Technology

Tags: eo melbourne Foundr Francesca Collections Hannah Vasicek Impressive Digital Nathan Chan Robert Tadros social media Tom Caw Untitled Group Australia

Are you heading toward burnout?

29 July, 2020

Contributed by Shawn Johal, business growth coach, leadership speaker and co-founder of DALS Lighting, Inc. He is also an active member of the Entrepreneurs’ Organization Montreal chapter.

“If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.” —Nikola Tesla

Life is busy, and focus is hard to come by. We have a plethora of responsibilities, and it’s often hard to choose where to focus our efforts. Do you ever feel overwhelmed with no idea where to start?

“Overwhelmed” is often our default mode. Many of us have simply gotten “used to” it. Instead of taking time to consider how we use our energy, we counterbalance feeling overwhelmed by going “all in”. But what if we are going 1,000 miles an hour in the wrong direction?

This tendency to go all in can quickly lead to burnout. As defined by World Psychiatry, “Burnout is a psychological syndrome emerging as a prolonged response to chronic interpersonal stressors.” It’s that emotional, physical and mental exhaustion we experience when we can’t keep up or when we’re utterly drained by going too hard.

Categories: HEALTH WORK-LIFE INTEGRATION

Tags: burnout EO Montreal Shawn Johal stress

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