Daniel Pfeifer is a member of EO Zurich, CEO of the ba institute and founder of ourpiece.com.

Tropical rainforests are home to more than half the Earth’s plant and animal species. The lush, green forests teeming with life once blanketed our planet’s equator, covering 14 percent of Earth’s land surface. In the past 200 years, humankind has done irreparable damage through deforestation, shrinking the rainforest footprint to just two percent of Earth’s land mass. While many of us realized the importance of saving the rainforest as early as elementary school, the enormity of the undertaking can leave us feeling helpless, because it’s a bigger problem than any one individual can solve.

That’s exactly what Daniel Pfeifer realized when he came up with the idea to crowd-source funding to save the rainforest. He founded ourpiece.com, an organization that provides a streamlined way for anyone to make an impactful contribution to protecting the rain forest. EO caught up with Daniel to learn how this innovative business model works.

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