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EO Charleston members

How to leverage organizational storytelling in shaping culture

31 March, 2021

EO Charleston membersSharing your company’s story can have a powerful and long-lasting impact on company culture—especially during times of change. But to maximize your storytelling outcome, it must be done in a way that engages employees and embeds your core values. So, what are some best practices to follow?

We found a great example in Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company by Kevin Oakes. Oakes is the CEO and co-founder of i4cp, the leading HR research firm, and has been a pioneer in the human capital field for the last 25 years.

The following excerpt is posted here with permission:

It’s hard to beat a great story! Stories are a common component of any healthy company culture, especially when renovating. In fact, 73 percent of successful culture change efforts relied on stories.

Great leaders usually tell great stories and, in high-performing organizations, employees can usually recite stories about the company that embody its spirit and soul. Stories about the past can help set the tone for the culture you want in the future.

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Categories: Best Practices Company Culture Inspirational PEOPLE/STAFF

Tags: company culture employee engagement employee retention onboarding Qualcomm

4 reasons why entrepreneurs need a strong personal brand

26 March, 2021

Contributed by Marina Byezhanova, an EO Montreal member and the founder of personal branding agency, Brand of a Leader.

Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of staff to Princess Diana and the former director of global engagement to former US President Obama are now giving talks on personal branding.

We know that people are increasingly more interested in the person behind the company than the corporate brand:

  • Elon Musk’s Twitter following is double that of SpaceX and Tesla combined.
  • Richard Branson’s Twitter following is 10X that of his Virgin brands.
  • Sara Blakely has 20X the following on LinkedIn compared to her SPANX brand.

People are becoming less trusting of corporate brand messaging; interest in the stories and lives of the entrepreneurs behind the corporate brand is on the rise. 

EO members, ready to make global connections with your entrepreneurial network? Register now for 2021 GLCx Momentum, 7–9 April. 

But what does a following actually do? Do all entrepreneurs need a personal brand? What good is having a personal brand beyond vanity metrics?

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Categories: Best Practices general Make a Mark members PR/MARKETING Public Relations WOMEN ENTREPRENEURS

Tags: eo edmonton EO Montreal eo new jersey eo toronto eo winnipeg Erez Zevulunov Fran Biderman-Gross Impact Kate Holden Marina Byezhanova Michele Hecken personal brand personal branding Sejal Lakhani-Bhatt

Fusing hearts and minds: A new leadership model

24 March, 2021

john saneiContributed by John Sanei, a futures strategist who conveys smart, effective strategies to business owners and entrepreneurs to help build the courage and clarity they need to forge the future they want. Sanei is Africa’s first Singularity University faculty member who served as a panelist during EO’s future of leadership event with moderator Winnie Hart.

In the past 12 months, salary cuts, crashing economies and general crisis paralysis have left many leaders wandering aimlessly through the smoking debris of their businesses.

So, has leadership as we know it had a breakdown? No.

In fact, I think it’s a breakthrough.

Tragic, yes, but it’s also given leaders across the world an opportunity to rebuild.

The ways of yesteryear won’t hack it, though. Because this unknown future still has to unfold. The future, like architectural plans for a house, will still evolve, adapt and expand.

A 17th-century Japanese poet and samurai (how can we not relate to a samurai at a time like this!) said, “My barn has burned down, now I see the moon.” Over the past 80 to 100 years, we as human beings have been experiencing a saeculum―an evolvement of structures from growth to maturity, entropy and now to destruction.

This bleak loss has altered the work-balance perspective, added responsibilities and also posed a big question: How to drive teams, reinvent business models and create content and safe workplaces and spaces while still responding to the digital wave the virus has thrust upon us.

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Categories: Best Practices Crisis LEADERSHIP PEOPLE/STAFF WORK-LIFE INTEGRATION

Tags: embrace change futurist John Sanei leadership

One Year Later: 10 Steps to Effective Coronavirus Crisis Leadership

19 March, 2021

Contributed by Winnie Hart, an EO Houston member who serves on EO’s Board of Directors. Hart is an author, brand strategist and the CEO of TwinEngine and Brand in the Box. In March 2020 as the global pandemic began—long before work-from-home and Zoom fatigue were issues—we asked Hart about her experience leading her business through crisis. The article, which originally appeared on EO’s Inc.com channel in March 2020, has garnered nearly 38,000 page views and is posted here in its entirety:

Winnie HartWe are experiencing a global crisis that needs leaders like you to lead. A crisis is defined as a time when difficult or important decisions must be made. We often don’t see a crisis coming and aren’t prepared. The coronavirus crisis is happening now, but it will certainly not be the last challenge we face. We must be ready. We must be prepared. We must lead.

When faced with a crisis, will you rise to the challenge, or will you fall?

At 6:10 a.m. on Monday, August 29, 2005, Hurricane Katrina made landfall in Louisiana. The levees broke, flooding more than 80 percent of the city with 224 billion gallons of water. In a weekend, I lost 75 percent of my business. Before that day, I thought failure was the worst possible outcome.

Though it sounds cliché, I learned what would become my mantra: From crisis comes opportunity. Through failure, I gained resilience and learned that a strong vision sees no barriers.

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Categories: Inspirational LEADERSHIP PEOPLE/STAFF WOMEN ENTREPRENEURS

Tags: crisis crisis communication Crisis Management eo houston female founders leadership Winnie Hart

business model

How entrepreneurs benefit from ‘Alien Thinking’

17 March, 2021

Entrepreneurial success hinges on generating breakthrough ideas. But we have cognitive biases that keep us stuck in well-worn patterns of thinking. In the book Alien Thinking, three innovation professors at IMD Business School argue that people who generate truly breakthrough ideas look at their world like aliens–outsiders unburdened by the assumptions, biases and conventional thinking that constrain imagination.

We asked authors Cyril Bouquet, Michael Wade and Jean-Louis Barsoux how entrepreneurs can benefit from Alien Thinking:

What does it mean to think like an “alien”? 

Thinking like an alien is a metaphor for approaching innovation challenges with an open mind.

When an alien lands on Earth, it sees our world with fresh eyes–not constrained by the same assumptions and biases as we are. It can adapt existing ideas from a different world. But as an outsider, it must learn how to navigate a new and potentially hostile environment. That’s the mindset we encourage people to adopt.

Of course, we could also have talked about adopting the perspective of a child, a beginner or an outsider. But the alien metaphor serves as a neat acronym for the five dimensions of our ALIEN thinking framework:

A for Attention
L for Levitation (meaning reflection)
I for Imagination
E for Experimentation
N for Navigation

We realize that levitation is an unexpected term, but it fits well with the alien metaphor.

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Categories: Guest contributors INNOVATION Inspirational Lessons Learned STARTUP

Tags: breakthrough execution framework implementation mindset Singularity Summit

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