Octane Blog

5 March, 2020

How Gender Equality Improves Business

gender equality Entrepreneurs’ Organization (EO) is proud to support International Women’s Day (IWD), which celebrates the social, economic, cultural and political contributions of women. With robust female-focused initiatives and a longstanding history of empowering women leaders, EO upholds the mission of this global program every day.

This year’s IWD falls on 8 March, 2020, and its focus is #eachforequal, which recognizes that equality is not a women’s issue—rather, it’s an economic issue. Equality between genders is good for business, great for communities and essential for business growth.

We asked EO Colorado member Ashley Picillo (pictured at left) to share her insights on gender equality in business. Picillo is the chief executive officer and founder of Point Seven Group (Point7), a women-owned and -operated boutique cannabis consultancy based in Denver, Colorado, and Sonoma County, California. (more…)

Categories: WOMEN ENTREPRENEURS

Tags: Ashley Picillo gender equality international Womens day IWD Point Seven Group (Point7) women entrepreneurs

2 March, 2020

8 Steps to Making Better Business Decisions

Contributed by Dr. Gleb Tsipursky, disaster avoidance expert, speaker and author.

History’s headlines are filled with examples of companies brought to their knees by bad decision making.

Decca Records famously turned down the Beatles. Motorola chose not to make smartphones. Elon Musk tweeted about taking Uber private and plummeted his company into chaos. Boeing’s leadership made some terrible decisions to cover up problems and rush production of the 737 Max. In all cases, their competitors took advantage of these failures to seize market share.

Good decision making is the essence of successful leadership, which is why the term “leader” is often equated to “decision-maker.” Tragically, too many leaders get it wrong. It’s not a matter of luck or timing.

Disasters happen when leaders go with their gut. The process of decision making is anything but intuitive, because our brain is wired to make terrible decisions in the modern professional environment. After all, our mind is adapted for the tribal savanna, not the globalized, digitalized business world of today. (more…)

Categories: BUSINESS GROWTH INNOVATION LEADERSHIP

Tags: business decisions cognitive bias decision making Dr. Gleb Tsipursky

28 February, 2020

4 Secrets to Responsive Leadership

What makes a great leader? Nationally recognized leader and executive coach Jackie Jenkins-Scott provides her perspective as she explores examples of responsive leadership in her new book, 7 Secrets of Responsive Leadership. While you may be a strong leader, she asserts, the ability to adapt your strengths to each new organization, or to changes within the organization—new board members, new staff members, new shareholders—is the quality that will help you remain successful.

Jackie Jenkins-Scott has more than three decades of experience in executive leadership positions in public health, higher education and corporate and non-profit governance.

We recently asked her more about responsive leadership.

What is responsive leadership?

Leadership is sometimes described as the process of developing people and the organization in order to deal and cope with both complexity and change. (more…)

Categories: LEADERSHIP PEOPLE/STAFF WOMEN ENTREPRENEURS

Tags: 7 Secrets of Responsive Leadership Jackie Jenkins-Scott responsive leadership

27 February, 2020

6 Ways Your Office Can Cut Its Emissions

recycling at the office can help the environment

Contributed by Annie Button, a content specialist in business growth and development.

Many people want faster action from their government on climate change, some are taking steps to do what they can to reduce their carbon emissions at home. The workplace, however, often lags in environmental considerations. Offices can be very wasteful in terms of energy use.

There are simple steps employers can make to improve their carbon footprint—and many are even beneficial to your bottom line. An organization that’s environmentally aware may even be more attractive to the younger workforce. (more…)

Categories: general

Tags: Annie button carbon footprint climate change emissions office environment office temperature

25 February, 2020

Not All SEO Problems Are Easy to Solve

Contributed by Jackie Carrillo, a content coordinator and contributor who writes on technology, marketing, business management and education.

SEO is often touted as one of those essential business practices that are simple enough to do yourself. After all, you probably have the power to edit your business’s website, so you can stuff pages with keyword phrases, sprinkle links galore and alter other factors that could improve your performance on the search engine results pages (SERPs). Thus, you could conceivably save tens of thousands of dollars by going the DIY route — unless you run into some SEO trouble.

SEO is simple until it isn’t. Unfortunately, SEO can get exceedingly complex exceedingly quickly. To prove the point, here are a four relatively typical SEO problems that tend to be too complex for the average business leader to solve. (more…)

Categories: BUSINESS GROWTH STARTUP STRATEGY Technology

Tags: jackie carrillo seo

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