Octane Results: Sales

14 June, 2017

Why You Shouldn’t Write Your Own Sales Copy

By Larry Alton, business consultant

At some point, every entrepreneur needs to write copy for his or her company’s website, sales pitches, blogs, and other marketing materials. It’s at this moment when you have a decision to make. Do you choose to write your own copy or hire a professional writer to do the heavy lifting? While there’s a case to be made for both sides, most successful entrepreneurs have found that it’s far better to hire a copywriter.

4 Reasons to Hire a Writer

From a business perspective, there are so many different costs associated with keeping your operation up and running. It can be tempting to try and bring some tasks in-house in order to save a little money. However, copywriting isn’t something you can afford to jeopardize. (more…)

Categories: Best Practices Marketing Sales

Tags: blog content content marketing marketing website writer

7 June, 2017

Why Narrowing Your Marketing Focus Is a Good Thing

By Ian Altman, an internationally respected and sought-after expert on business.

Often businesses employ a sales and marketing strategy in which they try to cast a wide net, in an effort to not miss anyone. But by casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse. In business-to-business sales and marketing, focusing on the number of leads or prospects is misleading—and likely attracts prospects that are a waste of your time.

Start attracting the best potential clients and valid sales opportunities to grow your business. Here’s how. (more…)

Categories: Management Marketing Sales

Tags: clients ian altman marketing prospective sales sales

24 May, 2017

Marketing Is Fluid. Embrace the Changes.

How your marketing shifts as your business grows

By Payman Taei, founder of Visme and HindSite Interactive

Regardless of the type of business you’ve decided to start or the industry you happen to be operating in, much of your success will come down less to any one major decision and more to those smaller but meaningful ones. This is why your priority at any given time is never “Begin a successful business.” Rather, your goals involve carefully navigating the different phases in the lifecycle of a startup in order to slowly but confidently move from idea to execution—startup to established business.

The types of decisions that you’ll be making in the seed and development phase of your business are very different from the ones you’ll be focused on during expansion or even maturity. You’re not trying to conquer the industry at the start: You’re trying to play to the strengths of your current stage so you can safely and effectively move to the next one, and so on. In many ways, the same is true of your marketing efforts. (more…)

Categories: Best Practices Marketing Sales Technology

Tags: best practices business plan entrepreneur marketing Payman Taei startup visme

27 January, 2017

Flashback Friday: How to Raise Financially Intelligent Children

By Clint Greenleaf

This article was originally published in the March 2014 issue of Octane magazine.

I’m a lucky guy. I tricked a beautiful, caring woman into marrying me; my three kids are healthy and often well-behaved; and most of my businesses have been successful, affording me a great lifestyle. But all of this luck leads me to one constantly nagging fear— that the trappings of this great life will yield unbalanced, bratty children who will grow up to become knuckleheads.

(more…)

Categories: Best Practices members Sales

Tags: children clint greenleaf education finances parenting

28 October, 2016

Flashback Friday: The Art of Engaging

In all corners of the world, entrepreneurs are playing an integral role in the development of communities, economies and industries. And it all starts with engagement. For Rosemary Tan, a member of EO Malaysia and EO’s former Global Chairman, the art of engaging has helped her find success and significance in business and beyond. In this featured interview, Rosemary shares the highs and lows of her entrepreneurial journey, the value of EO leadership and how through engagement, she continues to find new value in herself, her business and her life.

Your family has played—and continues to play—a major role in your life, encouraging you to get the most out of everything you do. How have they contributed to your success?

RT: I can honestly say that I would not be where I am today if it weren’t for my family. I am the oldest of six siblings, and am blessed to have everyone so close by; we stay in touch regularly and meet every Sunday for a three-generation dinner. My grandma taught me how to seize every opportunity and ‘taste’ everything in life at least once. My dad, who was a successful entrepreneur, taught me the value of hard work and that experience is the best MBA you can get. And my mom, who’s a paraplegic, taught me the power of perspective and to always lend a helping hand. I am truly blessed for the strong foundation my family has given me, as well as the many lessons they’ve provided over the years. My family inspires me to engage the world every day to see what it has in store. (more…)

Categories: Entrepreneurial Journey Inspirational international Project Octane Sales Women Entrepreneurs

Tags: octane rosemary tan

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Why You Shouldn’t Write Your Own Sales Copy

Why Narrowing Your Marketing Focus Is a Good Thing

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How your marketing shifts as your business grows

Flashback Friday: How to Raise Financially Intelligent Children

Flashback Friday: The Art of Engaging

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