Insights from Leading Entrepreneurs
Written by Mark Moses, founding partner of CEO Coaching International and the author of Make Big Happen. A version of this article originally appeared on Mark’s blog.
Your numbers never lie. If your sales are falling short of the targets you’ve set, it’s going to be right there in black and white—and maybe even some red.
Categories: Sales
Written for EO by Jessica Thiefels, social media coach and organic marketing consultant.
Consumers are tired of being marketed to, especially on social media. In fact, 74 percent of millennials and generation Z consumers don’t want to be targeted by ads in their newsfeed, according to Lithium. What’s more, 56 percent of these consumers are cutting back on social media as a result of advertising.
The answer? Brand ambassadors. Brand ambassadors are consumers who love your product or service, and share their love with your potential customers. They typically share their appreciation on social media or their blog, but brand ambassadors also work in-person giving out samples or speaking about products at events. (more…)
Categories: Best Practices general PR/MARKETING Sales
Tags: brand ambassadors marketing product launch social media
Written for EO by James Scott, a marketer and co-founder of Essay Supply.
Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you have never worked with social media celebrities before, now’s the time to learn how to make influencer marketing work for you.
“If you want your marketing campaign to bring positive results, posts should read 100% naturally,” states Amanda Sparks, a chief marketer at ResumesCentre. Social media users follow the influencers’ profiles to find interesting content, not for intrusive ads. Avoid direct promotion and create posts that look like truthful reviews written by the digital celebrities. (more…)
Categories: general Media PR/MARKETING Public Relations Sales
Tags: amanda sparks Christopher K. Mercer Dennis Prescott Influencer marketing James Scott Malu Trevejo Natalie Andersen
Written for EO by Christina Sanders
Business owners and entrepreneurs who don’t consider email marketing a viable sales tool may simply be overlooking the power of relevant content. With effective targeting efforts and the right content, your customer emails will not only be read, but also help you grow client loyalty and sales!
First, customers who have made a purchase before and are then sent regular content including emails, are likely to buy again. They’ve already had a good experience with your company. You have gained their trust and they will remember your brand. Stay on their radar by providing similar products or content and you’ll increase brand recognition, loyalty and potential sales. (more…)
Categories: Best Practices FINANCES PR/MARKETING Sales
Tags: Christina Sanders email marketing email newsletter Lucidpress marketing sales
Written for EO by Michael Neidert.
Never underestimate the value of understanding sales and marketing best practices—even if you don’t consider yourself a “sales person.” Plus, today’s tech landscape makes digital marketing basics required learning.
Sales and marketing can take years to learn and perfect. No problem. Below are nine podcasts that will kickstart your knowledge to help you close more deals and work flawlessly with creative and sales teams. (more…)
Categories: Best Practices PR/MARKETING Sales Technology
Tags: branding Copyblogger FM Design Matters with Debbie Millman EO 360 EO Wonder marketing Marketing Over Coffee podcast sales The Advanced Selling Podcast The Science of Social Media The Ultimate Sales Hustle Podcast
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