A 30-year Sales Superstar Shares Two Tricks to Succeeding
Kalika Yap, an Entrepreneurs’ Organization (EO) member in Los Angeles, is founder and CEO of both Orange & Bergamot, a creative agency for female founders, and Citrus Studios, a branding and design agency. She’s also an author and the host of EO Wonder podcast.
Jacky Daly spoke in a recent EO Together live-stream, and Kalika shares highlights.
Jack Daly has been selling all his life. At 12, he picked up a paper route in Philadelphia that had 32 customers. A year later, it had 275.
But that meant trudging around in the Pennsylvania snow before dawn, delivering papers. You had to be 12 to have a paper route, so Daly hired a bunch of eager 11-year-olds who wanted a job but couldn’t get one for another year.
“I said, `Here, you guys go and deliver the papers. I’ll split the money 50/50 with you,’” Daly recalls. “’A year from now, I’ll write you a letter of recommendation, you’ll get your own route. And by the way, I’m going to do the collecting.’”
That last part was key because people tipped him when he collected, and he kept those to himself. “So they did 100 percent of the work and I kept 70 percent of the money,” Daly says.
Written by Mark Moses, founding partner of 
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