Whiteboard animation offers a compelling medium to promote and position yourself in the market. Few video marketing styles do a better job of helping your brand or message to resonate with an audience.

However, ask any experienced video company, and they’ll all agree that you need to nail some key fundamentals from the get-go, or your whiteboard video won’t work.

Let’s examine these fundamental elements as we share insider tips on using the style to make your brand and message shine.

1. Put the basics in place

Before jumping in, it’s essential to understand the basic elements of a whiteboard video and why the style can be so effective in a promotional and communication context.

Do you remember your primary school teacher writing and drawing on a whiteboard while explaining new things? Whiteboard videos follow the same basic premise.

The style’s hallmark is an actively drawing hand illustrating key story elements on a white background. At the same time, a narrator voices what’s going on using storytelling to convey your message (more on this in a bit!).