My daughter and I have a tradition. Every week, we go out for sushi and visit the nearby bookstore. It might not sound like much, but being able to consistently share something that we both enjoy means the world to us. As the founder and CEO of a business, work keeps me very busy, so the time that I get to spend with my family is precious and rare.
But by mid-2012, my company was facing the possibility of bankruptcy. We’d invested our entire marketing budget into just one strategy, and when that strategy failed, we were left in the lurch.
This didn’t just put my business at risk. It jeopardized (more…)