Entrepreneurs are increasingly launching new products via their own websites and well-known online marketplaces. While it can be challenging to navigate the nuances of selling online, sellers must learn the requirements of e-commerce platforms before listing their products. One critical step is uniquely identifying items in the global marketplace—which can be done by acquiring authentic UPC barcodes for each of your products.

Entrepreneurs should consider the following five reasons why a unique barcode for each product listing opens doors to greater success.

1. GTINs uniquely identify products online

Retailers and marketplaces recognize that the product identification numbers encoded into UPC barcodes, called Global Trade Item Numbers (GTINs), are essential for listings to uniquely identify products and help keep track of inventory. And not just any GTIN (or barcode) will do —it must properly and uniquely identify the items you are selling and connect you as the brand owner to the product.