As one of the best marketing channels to connect with audiences and build your brand, email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. That said, all marketers know that high conversion rates don’t appear out of thin air; it takes quality content that informs and inspires to persuade your leads to make those final clicks.
Adding creative videos to your emails is a great way to achieve this. Not only are you catering to the modern audience that prefers to consume information visually, but also you are positioning your product or service in a highly compelling way!
This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level.
Why is video email marketing so effective?
Video has become one of the most popular marketing mediums used today because it delivers information efficiently and without overwhelming prospective customers. More often than not, a sea of text is a deterrent in marketing communications—Who wants to scrutinize long-winded paragraphs to see if an offer is worthwhile? Not us, and definitely not your customers!