Mindset is everything. In this video, Jason Forrest, an EO Fort Worth member and Chief Sales Officer for Forrest Performance Group, challenges the mindset of “loser millennials.” He offers mindset and behavior changes to unleash this generation’s potential: Change how you see millennials. Understand what drives millennials (they desire to be coached, inspired, and part of a team). Tap into their whys to access their strengths. When you change the way you see millennials, millennials change (along with your results).
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Octane Results: Sales
By Mark Tepper, an EO Cleveland member and president of Strategic Wealth Partners
So you’ve shaken hands and signed on the dotted line. Time to bust out the cocktails and take a yearlong trip without your cell phone or laptop, right? Almost. Be sure you have the following loose ends tied up, then go ahead and book your flight:
- Let Your Employees Know
Every day we go through it. We all receive the dreaded, unsolicited email. Most are automated, a copy and paste of previous messaging that often has little, if anything, to do with your company or personal needs. It’s volume versus relevancy. The salesperson figures if he/she sends the same terrible email to everyone, at least 3% of the market will want a demo. Right? Wrong.
In 2015 the average person received 122 emails a day and this figure is expected to grow. In a perfect world these emails would be relevant—they would be timely, personalized, provide value, and even better, make us more productive. Instead our inboxes are like battlefields and we’re all just trying to survive the constant barrage. As a marketer, if you want to move prospects through the buying cycle, you have to provide custom-tailored value. Here’s how:
By Cindy Koebele, EO Minnesota member and President of TitleSmart, Inc., a full-service title insurance company.
The title insurance industry, like many others, has faced incredible change over the past few years. I started TitleSmart, Inc. in 2007 during the collapse of the housing market, precisely because I believe change and chaos breed opportunity. Remaining focused on the core of our business, while others are distracted by temporary circumstances, is at the heart of our business plan.
During the recession, while most companies were pulling back and investing less in their clients, we jumped in with enhancements to the closing process that impressed our customers at a time when they were feeling let down by others in the marketplace. An unwavering focus on creating a superior customer experience saw our company through one of the toughest times in our industry and left us with a loyal base of customers and a clear direction for the future.
As the owner of a commercial art gallery for more than 24 years, I never imagined that people would buy art online, or that I would be selling to them without any prior relationship or connection. I had seen the importance of developing mutual trust and respect with clients, and per tradition, I would nurture these working relationships over a period of years. However, I was proven wrong; while I have continued to spark and build new connections around the world as an art consultant, I’ve done so remotely with the ability to work anywhere. I’ve heard companies refer to someone like me as a “nomad,” and I know many entrepreneurs who fit this class of professionals.