
Fill Your Pipeline in December
By Caryn Kopp, “Chief Door Opener” at Kopp Consulting and an EO New Jersey member
Why spend the last two weeks of December cleaning out files when you could be filling next year’s pipeline with new business? Most business owners and salespeople believe that trying to reach prospects at the end of the year is pointless and spend time getting organized for the coming year instead. But by doing this, they miss out on one of the best times of the year to reach key decision makers. Here’s what we’ve learned about prospecting in December: