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Inc. 5000 company leader shares her entrepreneurial journey

11 December, 2020
Inc 5000

A total of 233 EO-member companies were named to the 2020 Inc. 5000 list of America’s fastest growing, privately held companies. We asked these elite leaders about their entrepreneurial journeys. Here’s what Tracy Call of EO Minnesota, founder of Media Bridge Advertising, which ranked No. 4,672 on the 2020 Inc. 5000 shared:

Knowing what you know now, what advice would you share with your younger self?

Here’s what I would share with my younger entrepreneurial self:

  • “Get your core values down on paper.” I’ve always lived by my core values, but operationalizing them is a different story. Once we figured out the core values we truly believe in at Media Bridge, they became a filter for everything we do.
  • “Size doesn’t matter.” I used to think the measure of success in advertising was having hundreds of employees and multiple departments. Now I know that it’s having a team of unicorns who you love to work with, and doing a select group of things exceptionally well.
  • “Breathe. Nobody dies in marketing.” I used to be obsessed with getting people answers in half a second. It’s important to be hyper-responsive, but it’s also important to take a step back and think things through.
  • “You have no idea how amazing it’s going to be to see your employees grow personally and professionally.” This has been my greatest joy in being an entrepreneur. I aggressively invest in people. And seeing them hit their stride, find their passion and thrive in our culture is beyond fulfilling.

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Categories: Entrepreneurial Journey LEADERSHIP STARTUP STRATEGY WOMEN ENTREPRENEURS WORK-LIFE INTEGRATION

Tags: marketing Tracy Call

EO Atlanta creates an algorithm for 150+ one-on-one member connections each month in the face of COVID-19

9 December, 2020

With most in-person events currently paused, here’s how one EO chapter is using a creative approach to make 150+ “micro-collisions” among members to drive relationships and value.

As the pandemic continues into the winter months, people crave connection more than ever—particularly when physical connection has been challenging.

Thinking outside the box, Brad Stevens, president of EO Atlanta, created a way to increase EO member engagement across the 150-member chapter with 43 Accelerator participants.

We asked Brad about this exciting new initiative.

How did you come up with this initiative to grow EO member connections?

In my one-year term as president of EO Atlanta, one of my goals is to drive engagement and retention within our membership. We wanted to find a way to achieve quick wins with high takeaway value.

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Categories: EO News INNOVATION members

Tags: Brad Stevens eo atlanta Jason Rhoades member value

Crisis PR

5 ways to make an authentic apology

4 December, 2020
Crisis PR

Contributed by Eden Gillott, president of Gillott Communications, a crisis PR and bankruptcy communications firm. She participates in the Entrepreneurs’ Organization’s Accelerator program in Los Angeles.

It’s surprising, but there’s a spike in people and companies landing themselves in hot water around the holidays.

In prior years, it was mostly due to the added family-related pressure and drama that often accompanies the holidays. This year, it’s compounded with COVID fatigue, being separated from our loved ones and deep political divide. The added stress tests our systems, making us more prone to making poor judgment calls.

It doesn’t matter what business you run or the industry you’re in. At the end of the day, we’re all people, and people make mistakes. If you are the business owner or a key member of leadership, the buck stops with you.

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Categories: Crisis LEADERSHIP

Tags: accelerator apology crisis Eden Gillott eo los angeles

retreat during covid

3 steps toward agility and resilience

2 December, 2020
retreat during covid

Contributed by Madhavan Sivashankar, chief executive officer and founder, Gulf International Finance Limited. Sivashankar has been a member of EO UAE since October 2020. 

“Life’s not about how hard of a hit you can give. It’s about how many you can take, and still keep moving forward.” ― Sylvester Stallone, Rocky Balboa

When my business plans took a significant turn in March 2020, owing to lockdowns implemented to prevent the spread of Covid 19, my initial feeling was remorse. Time, they say, heals and for entrepreneurs like us, it make us think and then act!

When I looked up the word “resilience,” I found that I had the definition wrong. Its meaning is the capacity to recover quickly from difficulties. I always felt that it meant insulating oneself from problems. A fallacy.

I own and run a regulated financial services firm based in the UAE’s Dubai International Financial Centre, a high-cost jurisdiction even by global standards. Every day without revenue is a strain. I often regard financial services as the infantry of an army. We get the glory in good times but face the brunt in volatile times. Covid has been no different.

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Categories: INNOVATION LEADERSHIP OPERATIONS

Tags: agility COVID Gulf International Finance Limited Madhavan Sivashankar resilience

The business model of the future

27 November, 2020
business model

Erich Joachimsthaler, founder and CEO of VIVALDI envisions a new business model—one that creates shared value for all. Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. 

Read on to learn why Joachimsthaler believes this framework encourages innovation more than any other business model.

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Categories: BUSINESS GROWTH INNOVATION OPERATIONS STARTUP STRATEGY

Tags: Erich Joachimsthaler The Interaction Field value creation VIVALDI

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