Octane Blog

27 November, 2019

Top 10 Tips for Business Instagram Accounts

Instagram tips Instagram has become a staple in the marketing toolkit for businesses. To make the most of your Instagram presence, we’re sharing tips from The Bradford Group, EO member Jeff Bradford’s marketing agency.

1. Set SMART goals.

Instagram goals are a crucial component of success. SMART goals are specific, measurable, attainable, relevant and time-bound. Set SMART goals to consistently generate traffic and website clicks.

2. Create a BUSINESS profile.

Establish your Instagram as a business profile to define yourself as a company. Plus, it provided the ability to use Instagram’s analytics and ads. Business profiles also allow a connection to your Facebook business page, which completes your online presence. (more…)

Categories: BUSINESS GROWTH PR/MARKETING

Tags: Bradford Group Instagram Jeff Bradford marketing

25 November, 2019

Mike Faith Invites You To Dine in Great Company, For a Great Cause

Meet EO Nashville member Mike Faith. In 1990, he sold everything he had and left England for America. With just one suitcase, he arrived in pursuit of work, better weather and wealth. In 1997, Faith founded Headsets.com, an online retailer of cordless and office headsets. Headsets.com has since grown to serve more than 700,000 customers and produces annual revenues of over $30 million.

Faith is passionate about customer service, learning and growth, and is regularly quoted on his client service expertise. He also created Reserve Dinners, a charity organization that invites well-known personalities from various backgrounds to spend time in conversation with EO members as well as other entrepreneurs. The events raise money for a charity chosen by the guest of honor. Past guests have included Sir Richard Branson, Annie Duke, General John Abizaid and Vice President and Chief Information Officer of FedEx Rob Carter. (more…)

Categories: INNOVATION Inspirational WORK-LIFE INTEGRATION

Tags: Annie Duke eo nashville Headsets.com malcolm gladwell Mike Faith Rob Carter

22 November, 2019

If Your Customers Can Be Everywhere, Why Can’t Your Talent?

hiring, talent, global Written for EO by Vikram Ahuja. Ahuja is a serial entrepreneur, co-founder at X10 and founder of Byond Travel. He is also a member of EO Bangalore.

At the 2019 Web Summit, Ahuja joined a delegation of 16 EO members from 11 countries to lead workshops and speed mentoring sessions. As a Web Summit speaker, he presented on the rise of the “2nd City Office.” Read on for his perspective on the problem of finding talent.

If you’re like many global entrepreneurs and CEOs, you might be facing the greatest business challenge of them all: Great companies need great talent. And there has never been such a pronounced talent shortage in the world.

Consider this:

Talent is expensive

In mature Western economies (the US, UK, Canada, for example), it’s almost twice as costly to operate a business in 2019 as it was in 2009. Wages constitute the majority of that expense.

Talent is scarce

45 percent of employers around the world report difficulty in filling vacant roles. (more…)

Categories: PEOPLE/STAFF STARTUP

Tags: Byond Travel EO Bangalore Finding talent hiring Vikram Ahuja X10

20 November, 2019

What Live Streaming Means for Small Business

Written for EO by content marketing strategist Berta Melder.

Video marketing has become one of the most popular tools that help businesses raise brand awareness and engage with their target audience. Video content is extremely popular so it makes sense that it should be part of our marketing outreach to prospects and customers.

According to research, including videos in emails can increase click-through rates by 300 percent, while adding video content on your website leads to 41 percent more traffic. (more…)

Categories: BUSINESS GROWTH PR/MARKETING

Tags: Berta Melder live-streaming video marketing

15 November, 2019

Want to Build Employee Engagement? Invest in Your People Holistically.

Robert Glazer is a member of EO Boston and the CEO of Acceleration Partners, a leading independent affiliate management agency with 160 employees. Glazer has established himself as a leader who invests in his team and in the culture of his organization.

His company, Acceleration Partners, was honored with Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in 2019. He shared how to develop a “best place to work” in a recent Octane post. Here, he shares his thoughts on capacity building as a leadership strategy.

A pivotal moment in the entrepreneurial journey is when you make the decision to stop doing everything yourself, and start trusting, and training, others to step up and do more. For me, that point came in 2011, when our company, Acceleration Partners, was doing about $1 million in revenue and I joined EO. Though the company was growing, I was doing everything and was burnt out. (more…)

Categories: LEADERSHIP PEOPLE/STAFF

Tags: acceleration partners Capacity building Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others employee engagement EO 24/7 eo boston robert glazer

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Top 10 Tips for Business Instagram Accounts

1. Set SMART goals.

2. Create a BUSINESS profile.

Mike Faith Invites You To Dine in Great Company, For a Great Cause

If Your Customers Can Be Everywhere, Why Can’t Your Talent?

Talent is expensive

Talent is scarce

What Live Streaming Means for Small Business

Want to Build Employee Engagement? Invest in Your People Holistically.

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1. Set SMART goals.

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