Octane Blog

26 May, 2017

Business Ramifications of Legalized Marijuana: Trouble or Growth Opportunity?

By Renita Wolf, a Colorado-based financial executive and author

Though it seems unfathomable to the “Just Say No” generation, marijuana is legal, decriminalized or has medical status in 45 of our 50 United States. While the District of Columbia and states including Alaska, California, Colorado, Maine, Massachusetts, Nevada, Oregon and Washington have legalized the drug within their borders, it remains illegal under federal law. Marijuana is classified as a Schedule 1 drug under the Federal Controlled Substances Act of 1970, which states that it has “no currently accepted medical use and a high potential for abuse.”

The sale and distribution of marijuana and related products are a growth business for those supplying the industry and its peripheral needs. However, not every company embraces legalization. (more…)

Categories: Guest contributors Human Resources Management Other

Tags: conspire! drug screening Lynette Crow-Iverson marijuana renita wolf

24 May, 2017

Marketing Is Fluid. Embrace the Changes.

How your marketing shifts as your business grows

By Payman Taei, founder of Visme and HindSite Interactive

Regardless of the type of business you’ve decided to start or the industry you happen to be operating in, much of your success will come down less to any one major decision and more to those smaller but meaningful ones. This is why your priority at any given time is never “Begin a successful business.” Rather, your goals involve carefully navigating the different phases in the lifecycle of a startup in order to slowly but confidently move from idea to execution—startup to established business.

The types of decisions that you’ll be making in the seed and development phase of your business are very different from the ones you’ll be focused on during expansion or even maturity. You’re not trying to conquer the industry at the start: You’re trying to play to the strengths of your current stage so you can safely and effectively move to the next one, and so on. In many ways, the same is true of your marketing efforts. (more…)

Categories: Best Practices Marketing Sales Technology

Tags: best practices business plan entrepreneur marketing Payman Taei startup visme

24 May, 2017

Building a True Client Partnership

Paul Binsfeld is an EO Arizona member, as well as the founder and president of Company Nurse, LLC. In 2016, Paul launched Enspiri Solutions, LLC, the first-to-market SaaS solution for workers’ compensation nurse triage management.

He shared tips gleaned from 20 years of partnering with long-term clients in our March 2017 Octane issue. Read Paul’s complete list of lessons—as well as additional insights from other EO members—at our Octane magazine homepage.

1. Understand a Client’s Motivation

Design your services to help your client achieve their goals. We assess results for each client monthly, quarterly and annually, adjusting our services as we go to maximize client benefit. They appreciate our customized approach. (more…)

Categories: Best Practices Company Culture Partnerships

Tags: clients Company Nurse do the right thing Enspiri eo arizona partnership paul binsfield

22 May, 2017

Saving the Rainforest: Piece by Piece

Daniel Pfeifer is a member of EO Zurich, CEO of the ba institute and founder of ourpiece.com.

Tropical rainforests are home to more than half the Earth’s plant and animal species. The lush, green forests teeming with life once blanketed our planet’s equator, covering 14 percent of Earth’s land surface. In the past 200 years, humankind has done irreparable damage through deforestation, shrinking the rainforest footprint to just two percent of Earth’s land mass. While many of us realized the importance of saving the rainforest as early as elementary school, the enormity of the undertaking can leave us feeling helpless, because it’s a bigger problem than any one individual can solve.

That’s exactly what Daniel Pfeifer realized when he came up with the idea to crowd-source funding to save the rainforest. He founded ourpiece.com, an organization that provides a streamlined way for anyone to make an impactful contribution to protecting the rain forest. EO caught up with Daniel to learn how this innovative business model works.

(more…)

Categories: general Inspirational Legacy Make a Mark members

Tags: ba institute conservation Daniel Pfeifer EO Zurich ourpiece.com rainforest

19 May, 2017

4 Rules to Rule Effectively

By Peter Yang, chief technology officer at ResumeGo

What makes a great leader? It’s a simple question, but one that requires a nuanced answer. The fact of the matter is, every business requires a different type of leadership. A great leader in one company might be a terrible one in another. That being said, there are some general guidelines that all effective leaders should follow if they want to inspire their employees and maximize their potential.

Here are four ways to improve your leadership skills: (more…)

Categories: Best Practices Coaching Management

Tags: leadership leadership skills management Peter Yang

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Saving the Rainforest: Piece by Piece

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