Featuring Dave Kerpen, cofounder and chairman of Likeable Media and EO New York member

Here is a statistic that may astound you: Of the 7.7 billion people in the world, 4.2 billion are Internet users. And even greater than these numbers is the impact of the Internet on how we connect and communicate. Social media has taken over our lives as a primary way to stay informed, to engage and to debate.

Too often, though, our online discourse can become contentious—even mean.

Dave Kerpen wants to change this. 

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A story about innovating your business to stay ahead of the market, written for EO by Floyd DePalma, CEO of UX agency DePalma Studios.

It was the beginning of 2018, and my agency had just lost two of our biggest accounts.

These are the fears that keep you up at night, the ones you hope never happen. They’re also the moments that cause you to panic and cloud your judgment.

In the aftermath of losing two cornerstone clients, we had a choice. We could decide the situation was bad luck, and that we just needed to work harder. That meant doubling down on the processes and philosophies we’d been following for years.

Or I could use this moment to reevaluate our business model, examine the flaws that lead to this situation in the first place, and look for opportunities to evolve. (more…)