Public relations is a tricky and yet critical factor for any business. Startups can thrive or fail based on their public relations. So it’s critical for entrepreneurs to build PR plan for their business. Below are four tips for creating a solid reputation.
As a startup, you may not yet have a robust infrastructure, but you must be ready to serve, pitch or answer any requests that come up from potential clients. People ask a lot of questions. Be prepared to field any questions that are thrown at you. Even if you are unsure of the answer, don’t fumble. Uncertain behavior can discredit your authority. Make sure your products and services are top-notch to avoid backlash from unhappy clients. (more…)