By Ronn Torossian, an Overdrive contributor and president/CEO of 5W Public Relations
There’s a tried and true maxim in any career path: You need to know the right people to get where you want to go in your career. In most cases, you will need to leverage the skills, experience and expertise of a colleague, mentor, or co-worker in order to advance in your own career.
Categories: Best Practices LEADERSHIP Public Relations
By Ronn Torossian, an Overdrive contributor and president/CEO of 5W Public Relations
Sometimes, when people try to boil public relations down to the lowest common denominator, they focus too much on the method and not on the intent. PR protocol and approach is important, of course, but at its core public relations is about …wait for it… relating with the public.
Simple? Maybe so, but as with many things, oftentimes we have a tendency to drift away from the core of our practice. Having learned from my many years in PR and as an entrepreneur in the industry, I can share three reasons why relationships matter in this business:
Categories: Best Practices Public Relations
Tags: 5W Public Relations entrepreneurs' organization (EO) eo pr relationships Ronn Torossian
