THE EO BLOG
By Anam Zahra, EO’s Affinity Partnerships & Alliances Coordinator
Gone are the days when splashing logos throughout convention centers was enough. Today’s event sponsors want a return on investment through direct interaction with event attendees. As competition for sponsorship increases—and sponsorship dollars decrease—event hosts need to tailor sponsorship packages to the needs of the sponsor, rather than the other way around. The ability to personalize creative and unique packages for sponsors will be the determining factor of where the sponsorship money goes. Here are five creative ways to engage sponsors with your event attendees:
By Cindy Koebele, EO Minnesota member and President of TitleSmart, Inc., a full-service title insurance company.
The title insurance industry, like many others, has faced incredible change over the past few years. I started TitleSmart, Inc. in 2007 during the collapse of the housing market, precisely because I believe change and chaos breed opportunity. Remaining focused on the core of our business, while others are distracted by temporary circumstances, is at the heart of our business plan.
During the recession, while most companies were pulling back and investing less in their clients, we jumped in with enhancements to the closing process that impressed our customers at a time when they were feeling let down by others in the marketplace. An unwavering focus on creating a superior customer experience saw our company through one of the toughest times in our industry and left us with a loyal base of customers and a clear direction for the future.
By Maureen “Moe” McBride Russakoff
I’ve always had problems with responsibility. I’m not irresponsible, mine is the opposite problem; I’m hyper-responsible. Hyper-responsible people take 200% responsibility. This approach to life and the world around me has many benefits. My to-do list gets ‘ta done! People trust me to deliver. My ego gets both stoked and stroked by conquering challenges as my list of accomplishments grows. Picturing myself as a superhero is merely an unintended consequence.
By Karen Summerson, Writer/Editor at the Entrepreneurs’ Organization
I was fortunate enough to attend The Aspen Institute Forum on Women and Girls: Conversations Across Generations last week with EO DC member leader Marsha Ralls. On the heels of EO’s successful #WOMENtrepreneurs campaign and a published conversation with Associations Now, this opportunity seemed to be a timely continuation of the larger conversation surrounding women’s role in contemporary economics.