Want to Insure Your Business for the Future? Focus on Your Customer Experience
By Cindy Koebele, EO Minnesota member and President of TitleSmart, Inc., a full-service title insurance company.
The title insurance industry, like many others, has faced incredible change over the past few years. I started TitleSmart, Inc. in 2007 during the collapse of the housing market, precisely because I believe change and chaos breed opportunity. Remaining focused on the core of our business, while others are distracted by temporary circumstances, is at the heart of our business plan.
During the recession, while most companies were pulling back and investing less in their clients, we jumped in with enhancements to the closing process that impressed our customers at a time when they were feeling let down by others in the marketplace. An unwavering focus on creating a superior customer experience saw our company through one of the toughest times in our industry and left us with a loyal base of customers and a clear direction for the future.