By Anam Zahra, EO’s Affinity Partnerships & Alliances Coordinator

Gone are the days when splashing logos throughout convention centers was enough. Today’s event sponsors want a return on investment through direct interaction with event attendees. As competition for sponsorship increases—and sponsorship dollars decrease—event hosts need to tailor sponsorship packages to the needs of the sponsor, rather than the other way around. The ability to personalize creative and unique packages for sponsors will be the determining factor of where the sponsorship money goes. Here are five creative ways to engage sponsors with your event attendees: