By Renee Rouleau, an EO Dallas member and CEO and president of Renee Rouleau Skin Care.
It’s a fact: celebrities drive sales. For years, large companies intent on increasing sales and enhancing their image have paid celebrities to endorse their brands. But what about entrepreneurs with a small marketing budget? How can they get their products in the hands of famous folk? Here are three low cost steps I’ve taken in developing a celebrity strategy for my skin care company.