Cut the Crust Off Your PR Sandwich
By Mickie Kennedy, founder of eReleases
Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the crust, you just knew you didn’t.
Well, deep down, you know why you didn’t eat the crust. All the good stuff was in the middle! Why would you chew on boring bread when there was no peanut butter or jelly on it? Eventually, your mom would just chop off the crust, saving you having to eat around it.