By Ronn Torossian, an Overdrive contributor and president/CEO of 5W Public Relations
Sometimes, when people try to boil public relations down to the lowest common denominator, they focus too much on the method and not on the intent. PR protocol and approach is important, of course, but at its core public relations is about …wait for it… relating with the public.
Simple? Maybe so, but as with many things, oftentimes we have a tendency to drift away from the core of our practice. Having learned from my many years in PR and as an entrepreneur in the industry, I can share three reasons why relationships matter in this business: