By Kevin Nelson

Simply maintaining a website will not guarantee visitors. If you want to use your website to attract leads and nurture them into clients, then you must develop a content strategy.

So, how do you create a strategy for your content? First, identify your goals. Are you hoping to educate your audience? Or present your company as an authority in your field? Or perhaps you wish to promote the quality of services. The goals will depend on you. The tone and message of your content should support these goals. No matter the goals that you choose, however, you must to employ different types of content. This way, you’ll attract a wider range of readers, keep their attention longer, and keep them returning for more!