5 Ways PR Can Help Sell Your Business
By Mara Conklin, president and founder of Clarus Communications, a results-driven public relations and social media firm.
Executives pondering an exit strategy for their company, such as an IPO, an acquisition or venture capital funding, work hard to make their business as attractive as possible. This often includes shoring up financial records, ensuring positive cash flow, demonstrating a history of profitability and protecting intellectual property.