Conducting Business Beyond Borders: Insights into China Market Entry
Q&A with Brent Ferguson, an EO Shanghai member
Conducting business overseas can be tough, especially when you’re trying to get your foot in the door of an international market. The Entrepreneurs’ Organization (EO), a global thought leader on entrepreneurship, recently launched the EO Business Beyond Borders, an immersion program that affords leading entrepreneurs the tools, resources and access needed to excel in international markets. With the first leg of the program occurring in Shanghai, China, we reached out to EO Shanghai member Brent Ferguson, who offers first-hand insights on the benefits, challenges and opportunities associated with taking your business beyond borders.