“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession.”
A few months ago , my marketing consulting company decided to build a more intentional sense of community with past, current and potential clients. We have always had good relationships with our clients, and we wanted to create long-term value for them and for us. We also knew our business goals needed the support of a community we could tap into, so we began the long-term process of developing a network of brand managers, people who manage the brands of our clients. (more…)
By Kristen Harris, an EO Columbus member and owner of Portfolio Creative
When I initially received a flood of notices that I had been “endorsed” by lots of people for a variety of skills in LinkedIn, I had questions. Mainly “What is this?” and “Why do I care?” Since this seemed to be the general sentiment, I did more research and discovered more about LinkedIn’s recently launched Skills and & Expertise feature. (more…)
By Todd Jamieson, special to Overdrive
A website is an essential business tool, but it can be even more powerful than we think.
Instinctively, we always seem to focus our efforts around driving more sales or getting more website leads. But your website should be doing even more. When visitors come to your site, they are there to accomplish at least one of the following things: (1) To Buy from you, (2) To communicate with you, (3) To connect with you or (4) To learn from you.
Keeping this in mind, here are ten ways you can use your website (besides getting more leads). (more…)
By Nadia Goodman, Entrepreneur.com
Entrepreneurs thrive on novelty and non-linear thinking — two strengths that make them visionaries, early adopters, and risk-takers. At the same time, they’re business leaders, and the daily work of running or starting a business can often be mundane. So how do you, as an entrepreneur, stay focused for the daily grind?
To answer that question, look to world-class athletes as role models.
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