By Scott Span, the president of Tolero Solutions, an organizational development and change management firm.
According to our marketing partner – Preactive Marketing – the phrase “strategy is…” generates roughly 13.6 million global hits. This indicates it is quite a popular topic and that people are interested in what a strategy should contain and why having one is important.
We’ll share our thoughts, though we also prefer to hear from you, so share your opinion!
Strategy has different meanings to different people – so how would you finish the sentence – Strategy is…
I would finish it something like this: