Being an entrepreneur is a full-time job (and then some). Entrepreneur and marketing expert Michael Lieberman understands that more than anyone. As the president of Square 2 Marketing, Michael knows firsthand everything that goes into keeping clients happy, keeping employees satisfied and keeping the doors to your business open.

Over the years, he and his team have found one simple way to answer each of these concerns, while simultaneously driving revenue growth and improving profitability: Strategy Before Tactics. Specifically, the experts at Square 2 Marketing have found that most businesses get so caught up in executing marketing or advertising tactics that they mistake the often aimless and conflicting efforts for strategy.