by Frank Vitteta, an Overdrive contributor and Online Marketing Executive Manager of Knice Creative Over the last decade the advertising industry has been witnessing severe changes, resulting in many online publishers having to change their… Read more »
Categories: FINANCES Guest contributors PR/MARKETING
Tags: advertising entrepreneurs' organization frank vitetta RTB
By Hannah Howard, special to EO It’s been a gradual switch, but you may have noticed a significant advertising development creeping into advertisements over the past few years. Company mascots are back in favor, and… Read more »
Categories: general
Tags: advertising best practices branding creative marketing mascots social media tips top ten
By Jonathan Levi, an EO Silicon Valley member and CEO of Jlevi Streetwerks, Inc. and principal of Lucid Path Consulting. If “synergy” was the buzz-word of the 1980′s, and “dot-com” was the buzz-phrase of the 1990′s, then “Social Media”… Read more »
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Tags: advertising internet jonathan levi marketing online social media technology web site
The Art of Advertising on Twitter – Bloomberg.com: In the 1980s she was Punky Brewster, the star of an NBC (GE) comedy about an orphan. The Six Hottest Industries in 2011 – Inc.com: Thanks to… Read more »
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Tags: 2011 advertising family business success hot industries marketing names return policies technology three secrets twitter
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable… Read more »
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Tags: advertising best practices humor tips
How to Bring a Green Product to Market – Inc.com: With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still… Read more »
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Tags: 2011 advertising branding buy and sell distribution environment green product launch marketing new year planning tips
Nine Ways to Cut Energy Costs – Inc.com: If you are like most people, you change fluorescent bulbs only when one burns out. The Secrets of Successful Logos – Entrepreneur.com: How Twitter, Digital Chocolate and… Read more »
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Tags: advertising cut energy costs logos movies online reputation management
In Europe, a Mood of Austerity and Anxiety – NYTimes.com: Anastassios Haros never used to be angry or afraid. These days, that’s almost all he feels after Greece became the epicenter of a European debt… Read more »
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Tags: ads advertising blockbuster economy europe finance management money movies sales strategy tip
In this second installment of the Nick Friedman interview, BOLD Business catches up with the College Hunks Hauling Junk co-founder and discusses Effortless Entrepreneur, his new book with Hunks co-founder and co-author Omar Soliman. BOLD: In… Read more »
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Tags: advertising business business ideas college hunks hauling junk effortless entrepreneur entrepreneur entrepreneurship marketing nick friedman small business tips
In this special post, BOLD Business sits down with College Hunks Hauling Junk co-founder Nick Friedman, who co-authored Effortless Entrepreneur with business partner Omar Soliman. Nick discusses the development of their book, the importance of teaching… Read more »
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Tags: advertising advice bold business blog business college hunks hauling junk effortless entrepreneur entrepreneur entrepreneurship junk removal marketing nick friedman omar soliman small business tips
