by Frank Vitteta, an Overdrive contributor and Online Marketing Executive Manager of Knice Creative

Over the last decade the advertising industry has been witnessing severe changes, resulting in many online publishers having to change their advertising set up on a regular basis. A new revolution in digital advertising that I have become familiar with is Real Time Bidding (RTB), also known as Real Time Advertising (RTA), programmatic and Adtech. RTB aims to give advertisers a tool to better target their customers and display relevant ads to them based on their browser history.