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- How to Bring a Green Product to Market – Inc.com: With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still help you stand out in the marketplace.
- How to Make Ads More Effective – Entrepreneur.com: How to test and measure marketing results to save time and money.
- Why Growing Companies Stumble – Forbes.com: Hard-won wisdom from 11 aspiring entrepreneurs. Pay heed.
- Top 10 Franchising Trends for 2011 – Entrepreneur.com: From pets to moving and storage services, the top 10 franchise industries you should know about.
- Richard Branson on Fighting to Win in Established Markets – Entrepreneur.com: The British billionaire talks about his days as David going up against Goliath.
- Turning Adventure into Profit – Inc.com: The Appalachian Trail delivers 1,500 customers to Winton Porter’s door each year. His business’s “high tolerance for strange” keeps them coming back for more.
- Google Gaining on Booming Smartphone Market – Reuters.com: Google’s Android software platform rose to No. 2 spot globally on the booming smartphone market in the third quarter, research firm Canalys said on Monday.
- Six Budgeting Tips for 2011 – Inc.com: Some businesses like to tackle their budget by looking at last year’s numbers and increasing or decreasing that by a certain percentage (a top-down approach). Others like to start from zero and add on what they’ll need next year (bottom-up). But remember this: Don’t try to do both.