No one likes to be sold. Establishing a successful relationship with your sales prospects isn’t about you and your company. It’s about understanding them and using that understanding to provide them with genuine value.
By Jeff Hoey, writing to cause creation of sustainable competitive advantages at asuccessfocus.com.
If you knew an event was virtually guaranteed to occur in the future – an event with the potential to be the worst or the best thing to ever happen to you – and you had the ability to affect the outcome, would you develop a process to identify its arrival and deal with it? Of course you would. Yet I am willing to bet you don’t have this process in place for what’s definitely going to happen to you and your company.
Hey, Overdrive readers! I came across this awesome article, and I wanted to share it with you business experts. I’m interested in reading your reactions to this insightful piece on best practices.
Author Carol Sanford says start-up founders need to stop following organizational rules and start thinking for themselves. Having studied large corporations for years, Carol Sanford, author of the recent book The Responsible Business, has been surprised by how many outmoded corporate ideas she sees start-ups adopting in the name of structure. She spoke with Inc.com‘s Christine Lagorio.
Ask the average person on street, “What two words most describe entrepreneurs?” and the answer is “creative” and “risk-taker.” Most formal definitions go something like this: “one who starts, organizes, and assumes the risk of an enterprise.” Both this connotation and denotation perpetuate inaction and are part of the problem in today’s economy – it stifles entrepreneurship. Instead of starting businesses, fantastic would-be entrepreneurs are waiting for a creativity lightning bolt and an interest-free loan for startup capital.
By Mara Conklin, president and founder of Clarus Communications, a results-driven public relations and social media firm.
Executives pondering an exit strategy for their company, such as an IPO, an acquisition or venture capital funding, work hard to make their business as attractive as possible. This often includes shoring up financial records, ensuring positive cash flow, demonstrating a history of profitability and protecting intellectual property.
A marketing website is the foundation of an online presence; your home on the internet, so-to-speak. You might have noticed that I used the term “marketing website,” specifically; there is a key difference from just a “website.” Whereas a website provides information, a marketing website is optimized toward creating conversions for your business. Whether you are looking for sales online or generating leads, your website needs a marketing goal and an accompanying online marketing plan to achieve this goal.
“A man is but the product of his thoughts, what he thinks, he becomes.” – Mahatma Gandhi
So another day begins with the buzzing of the alarm clock. Shower, coffee, some toast and out the door in 20 minutes. It takes me another 20 minutes to drive to work and begin another work day. As my work day progresses my mind wanders to what I call “if only” land, or sometimes my mind wanders to “what if” land. I cruise through my day on auto-pilot and then begin my drive home. Tonight is my Tai Chi class and this fills me with a sense of anticipation. My Tai Chi class is my sanctuary, a place to block out the noises of daily life and just focus on the moment. What if my entire day could be filled with that kind of satisfaction, anticipation and focus? Oops, there I go again, wandering off to “what if” land.
To master the process of soliciting the best performance from their people, leaders must first understand one essential truth about human psychology: that every human being is capable of both mediocrity and greatness. We assume that there is one person in each body, but each of us is more like a committee whose members have been thrown together to do a job. Consider two of the most widely revered leaders in business—Peter Drucker and Jack Welch.
Last week, Renée Rouleau, an EO Dalls member and CEO of a skin care and spa company that bears her name, played host/mentor to Ntombenhle Khathwane, a young South Africa entrepreneur who makes organic hair care products. Khathwane is a recent winner of the African business competition, Pitch & Polish, which was sponsored by EO (Entrepreneurs Organization) at its 2010 EO Cape Town University. As part of the prize package, Khathwane received a weeklong stay with an EO member.
In this special article, Overdrive sat down with Joe Abraham, author of Entrepreneurial DNA, to talk about the importance of developing a game plan for business and how entrepreneurs can best leverage their strengths for business success.