Renee Rouleau, an Entrepreneurs’ Organization (EO) member in Austin, Texas, is the founder and CEO of Renee Rouleau Skincare. She’s a thought leader and esthetician whose products and personalized skincare are respected by celebrities, bloggers and beauty enthusiasts. We asked Renee about her entrepreneurial journey and her strategy for continuing to love her work. Here’s what she shared.

Renee Rouleau’s eponymous skincare company is growing steadily—at a controlled pace. And that’s just how she likes it. She doesn’t believe bigger is better.  “I’ve always wanted to build a great company, not a big company,” Rouleau shares.