By Jeff Hoey, writing to cause creation of sustainable competitive advantages at asuccessfocus.com.

If you knew an event was virtually guaranteed to occur in the future – an event with the potential to be the worst or the best thing to ever happen to you – and you had the ability to affect the outcome, would you develop a process to identify its arrival and deal with it? Of course you would. Yet I am willing to bet you don’t have this process in place for what’s definitely going to happen to you and your company.