Octane Blog

19 June, 2017

5 Best Practices of a Robust Mentorship Program

Jessica Moseley is an EO member in Washington, D.C., and CEO of TCS Interpreting, providing world-class language access to the deaf community. The agency has developed a robust internship and mentorship program. Jessica shared best practices for developing such a program.

Internships provide practical business experience as a student or other novice narrows the scope of their chosen profession. Mentorships, on the other hand, usually occur after a beginner has entered a specific field, pairing an inexperienced person with a senior sponsor who can impart wisdom and guidance to enhance their future success. (more…)

Categories: Human Resources Management Mentorship

Tags: deaf eo dc intern internship Interpreting Jessica Moseley mentorship talent development training

16 June, 2017

Q&A with EO’s 2017 Global Citizen of the Year: Cameron Madill

Cameron Madill is an EO member in Portland, EO’s 2017 Global Citizen of the Year winner, founder of B Local PDX, and founder and CEO of PixelSpoke, a web design and marketing agency.

Each year since 2013, EO recognizes one outstanding member who embodies the heart and soul of volunteerism, and who paves the way for others to follow, through its EO Global Citizen of the Year Award. Past winners have helped orphans in Panama, removed tons of plastic from the Pacific and revolutionized healthcare in Africa.

In April 2017 at EO’s Global Leadership Conference in Frankfurt, Germany, Cameron Madill was named EO’s Global Citizen of the Year. He earned the honor for his work volunteering in a Texas prison for Central American refugees and his efforts in building a scalable venture philanthropy model that supports pro bono legal assistance to refugees around the U.S. with a goal of growing from three sites to more than 100 by the end of 2018. We caught up with Cameron to learn more about his work as a social entrepreneur. (more…)

Categories: Entrepreneurial Journey Make a Mark

Tags: b corp cameron madill eo portland Global Citizen social entrepreneur

14 June, 2017

Why You Shouldn’t Write Your Own Sales Copy

By Larry Alton, business consultant

At some point, every entrepreneur needs to write copy for his or her company’s website, sales pitches, blogs, and other marketing materials. It’s at this moment when you have a decision to make. Do you choose to write your own copy or hire a professional writer to do the heavy lifting? While there’s a case to be made for both sides, most successful entrepreneurs have found that it’s far better to hire a copywriter.

4 Reasons to Hire a Writer

From a business perspective, there are so many different costs associated with keeping your operation up and running. It can be tempting to try and bring some tasks in-house in order to save a little money. However, copywriting isn’t something you can afford to jeopardize. (more…)

Categories: Best Practices Marketing Sales

Tags: blog content content marketing marketing website writer

12 June, 2017

Justification for Your Next Vacation

A recent survey by The Value Builder Score found companies that would perform well without their owner for a period of three months are 50 percent more likely to get an offer to be acquired when compared to more owner-dependent businesses.

There is no better justification for taking a blissful, uninterrupted holiday than to see how your company performs in your absence. The better your company runs on autopilot, the more valuable it will be when you’re ready to sell. (more…)

Categories: Best Practices Business/Finance Tips Management

Tags: business management selling a business vacation

7 June, 2017

Why Narrowing Your Marketing Focus Is a Good Thing

By Ian Altman, an internationally respected and sought-after expert on business.

Often businesses employ a sales and marketing strategy in which they try to cast a wide net, in an effort to not miss anyone. But by casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse. In business-to-business sales and marketing, focusing on the number of leads or prospects is misleading—and likely attracts prospects that are a waste of your time.

Start attracting the best potential clients and valid sales opportunities to grow your business. Here’s how. (more…)

Categories: Management Marketing Sales

Tags: clients ian altman marketing prospective sales sales

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5 Best Practices of a Robust Mentorship Program

Why You Shouldn’t Write Your Own Sales Copy

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Why Narrowing Your Marketing Focus Is a Good Thing

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