Insights from Leading Entrepreneurs
Written for EO by James Scott.
As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them. The good news is that most people remain focused on Millennials so if you turn your attention to Gen Z, you’ll probably have an edge over your competition.
To help you get started, let’s lay out the basic facts we know about this latest consumer group. (more…)
Categories: Marketing
Tags: branding Essay Supply gen z generation z James Scott marketing
Written for EO by Justin M. Deonarine, an industrial-organizational psychologist with Psychometrics Canada,an Entrepreneurs’ Organization (EO)-member company.
Leadership. It’s a complex and challenging topic. While we would all agree leadership efforts can always improve, few companies are putting the time or money into developing effective leaders.
My team and I recently surveyed 297 business people on the topic of leadership. The results revealed four top challenges: Negotiation, delegation, networking and responding to unexpected changes.
Here, I delve into networking and the unexpected. (You can read my tips on the other two—negotiation and delegation—on EO’s blog channel on Inc.) (more…)
Categories: Leadership Management
Tags: adapt justin deonarine leadership networking psychologist psychometrics canada reacting
You know that employees benefit from constructive feedback. You understand that the opportunity to apply helpful criticism helps an employee perform better and even grow more loyal.
Still, it’s hard to deliver effective feedback. Even the greatest leaders struggle with providing constructive and beneficial performance reviews.
Follow this feedback primer to practice delivering effective criticism. (more…)
Categories: general
Tags: 411 Locals constructive feedback employee review feedback performance review Roumen Todorov
Written for EO by Jack Anzarouth, president of Digital Ink Marketing.
Many new founders and entrepreneurs feel they have to say “yes” to every opportunity that comes their way. But that small word “yes” comes with a big cost.
We get into the habit of saying “yes” to every professional opportunity presented to us for a number of reasons: (more…)
Categories: Leadership Startup
Tags: business digital ink marketing entrepreneur founder jack anzarouth saying no startup
Written for EO by Adam Witty, writer, speaker and founder of Advantage Media Group and ForbesBooks.
Computing pioneer Alan Kay said, “Scratch the surface in a typical boardroom and we’re all just cavemen with briefcases, hungry for a wise person to tell us stories.”
Storytelling is the hot trend in business communications and branding. Smart entrepreneurs are eager to humanize their websites, marketing outreach and presentations with inspirational stories of the creation, challenges and success of their companies.
They’re discovering that telling their story, whether via a tweet, a speech or a book, may be the most effective way for them to connect with potential customers.
As a business book publisher who’s worked with hundreds of CEOs and entrepreneurs, I’ve picked up a few do’s and don’ts along the way: (more…)
Categories: general Marketing Sales
Tags: Adam Witty Advantage Media Group brand branding communications EO Charleston ForbesBooks marketing storytelling
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