Octane Blog

5 June, 2017

Principles for More Engaging B2B Content

By Frank Cowell, EO San Diego member and Founder and CEO of Elevator Agency

Bad content is a plague that makes customers cringe. Don’t let it anywhere near your website. B2B audiences are savvier than B2C audiences. They want to be educated and informed by fresh perspectives that are authentic. If you dive deep to bring ingenious solutions that enhance value, your reward will be loyal followers who visit your site—and your business—first. Build your brand by providing authoritative content that is informational, relevant and unique. I help clients do it every day.

In the EO tradition of experience-sharing, here’s what I ask my clientele:

(more…)

Categories: Marketing

Tags: b2b content Elevator Agency EO San Diego Frank Cowell marketing

31 May, 2017

Mobile Marketing is the Future of Small Business Nomads

By Marsha Ralls

As the owner of a commercial art gallery for more than 24 years, I never imagined that people would buy art online, or that I would be selling to them without any prior relationship or connection. I had seen the importance of developing mutual trust and respect with clients, and per tradition, I would nurture these working relationships over a period of years. However, I was proven wrong; while I have continued to spark and build new connections around the world as an art consultant, I’ve done so remotely with the ability to work anywhere. I’ve heard companies refer to someone like me as a “nomad,” and I know many entrepreneurs who fit this class of professionals. (more…)

Categories: Best Practices Business/Finance Tips EO News international Marketing Media Technology Women Entrepreneurs

Tags: 31 Days of #WOMENtrepreneurship marsha ralls mobile marketing Women of EO

30 May, 2017

6 Ways to Positively Manage the Bureaucracy in Your Organization

By Neen James, motivational speaker and attention expert.

As a keynote speaker and executive mentor, I am frequently asked for ways to deal with rules and bureaucracy in the workplace. Especially when dealing with some large corporations with employee manuals the size of War and Peace. Rules, regulations and bureaucracy are part of corporate culture, but, done right, they don’t have to squelch morale and productivity.

Here are six strategies for paying attention to what matters in a corporate environment rich with rules. (more…)

Categories: Best Practices Coaching Company Culture Inspirational Management

Tags: bureaucracy collaboration leadership management meetings Neen James productivity rules

29 May, 2017

How Recovery from Addiction Helped Me Find My Professional Purpose

By Glenn Cohen, founder and CEO of Beach House Center for Recovery

Nobody is immune to addiction—not even entrepreneurs. According to the National Survey on Drug Use and Health, 21.5 percent of Americans aged 12 and older battled some type of substance abuse issue in 2014 (the most recent year for which data is available). In addition, 70 percent of all Americans who use illicit drugs are in the workforce, according to data cited by the National Council on Alcoholism and Drug Dependence.

In other words, there’s a good chance that one or more of the people who work for you or with you struggle with substance abuse.

In my case, I was fortunate to be introduced in young adulthood to the spiritual principles of recovery, including the healing power of love and connection. But not everyone is as lucky: Whether it’s drugs or alcohol or both, addiction is sometimes based on family history and genetic heredity, sometimes triggered by environmental factors, but always dangerous and destructive to the addicted individual and his or her family, friends and coworkers. (more…)

Categories: general Inspirational Make a Mark

Tags: addiction Beach House Center for Recovery drug dependency Glenn Cohen passion sobriety

26 May, 2017

Business Ramifications of Legalized Marijuana: Trouble or Growth Opportunity?

By Renita Wolf, a Colorado-based financial executive and author

Though it seems unfathomable to the “Just Say No” generation, marijuana is legal, decriminalized or has medical status in 45 of our 50 United States. While the District of Columbia and states including Alaska, California, Colorado, Maine, Massachusetts, Nevada, Oregon and Washington have legalized the drug within their borders, it remains illegal under federal law. Marijuana is classified as a Schedule 1 drug under the Federal Controlled Substances Act of 1970, which states that it has “no currently accepted medical use and a high potential for abuse.”

The sale and distribution of marijuana and related products are a growth business for those supplying the industry and its peripheral needs. However, not every company embraces legalization. (more…)

Categories: Guest contributors Human Resources Management Other

Tags: conspire! drug screening Lynette Crow-Iverson marijuana renita wolf

First
<<
7
8
9
10
11
12
13
>>
Last

Entrepreneurs'
Organization

Principles for More Engaging B2B Content

In the EO tradition of experience-sharing, here’s what I ask my clientele:

Mobile Marketing is the Future of Small Business Nomads

6 Ways to Positively Manage the Bureaucracy in Your Organization

How Recovery from Addiction Helped Me Find My Professional Purpose

Business Ramifications of Legalized Marijuana: Trouble or Growth Opportunity?

Kicking Into Gear

Categories

Entrepreneurs' Organization

Search

In the EO tradition of experience-sharing, here’s what I ask my clientele:

Kicking Into Gear

Categories

Tags

Not A Member?

Entrepreneurs'
Organization