Entrepreneurs continue to embrace the value of traditional websites and quality online content. Done well, content grabs the attention of potential customers and is a great way to humanize your brand and provide proof of expertise. Simply put, organizations should be putting aside time and resources to support a content marketing strategy!
In this article, I run through the top three reasons content marketing is a great bet for businesses that hope to grow their sales.
Google can make your business go from invincible to invisible. Learn the rules so you can stay online and easy to find.
Google is the king of online advertising. Like any king, Google has rules that all must follow if they want to stay in Google’s good graces. With just a few keystrokes, your business can go from invincible to invisible if you break them. How do you avoid doing this?
First, you need to understand why and how Google punishes websites. It is in Google’s interests to keep the quality of their services high. Activities that threaten quality are spelled out in their acceptable use policies. For instance, Google AdWords doesn’t allow any listings for explosives or a racist product. If you make a pay per click (PPC) ad for a site that sells these items, the domain or even the whole account can be banned from using the service. On the search engine optimization (SEO) side, if you’re caught using techniques that game Google’s algorithm and you’re caught, you’ll be banned from the listings. (Remember when Panda and Penguin first came out?)
At some point, every entrepreneur needs to write copy for his or her company’s website, sales pitches, blogs, and other marketing materials. It’s at this moment when you have a decision to make. Do you choose to write your own copy or hire a professional writer to do the heavy lifting? While there’s a case to be made for both sides, most successful entrepreneurs have found that it’s far better to hire a copywriter.
4 Reasons to Hire a Writer
From a business perspective, there are so many different costs associated with keeping your operation up and running. It can be tempting to try and bring some tasks in-house in order to save a little money. However, copywriting isn’t something you can afford to jeopardize.
by Jon MacDonald, an EO Portland member and president of The Good
If you’re in charge of managing your brand’s e-commerce site, improving online sales is always on top of mind. The best way to invest your digital budget is to focus on continually improving the site’s performance and content.
Align With Your Customers
Customers have no patience for, and pay very little attention to, anything that gets in the way of finding the right product for them. Potential obstacles are everywhere from your content to the time it takes for a page to load.
It’s easy to get distracted from helping customers complete their goals by focusing on the latest internal marketing campaign, or trying to keep the design looking fresh. As technology changes, your site may need to be rebuilt on a new platform, but for the most part improving the site that exists now should be your highest priority. Your first step is to evaluate the shopping experience across devices.
Customers have no patience for anything that gets in the way of finding the right product.
Like a needle popping a balloon, your website will be your most effective tool for exploding new, foreign markets. Website translation is an extremely powerful tool for reaching new markets. You can translate a ‘micro-site’ within a few days and with very little expense. Almost immediately you create a marketing funnel for acquiring new customers. On the other hand, if not done properly, you can just as quickly damage your companies’ reputation.
Here is some advice that will give you the framework and processes you will need to penetrate and dominate a new market by using your website as the primary vehicle for communication.
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.
Most CEOs are hesitant about putting their e-mail address on their company website. Here’s why I do it.
Yep, I did the unthinkable. I put my e-mail address on my company’s website. Most people say I’m crazy, I know it. But I thought it was important. At first I thought I would get a flood of e-mails from vendors, customers, random people, but frankly, the e-mails that I get are pretty relevant and nine times out of 10 it’s a customer commenting on something or asking a legitimate question.