If you’re in charge of managing your brand’s e-commerce site, improving online sales is always on top of mind. The best way to invest your digital budget is to focus on continually improving the site’s performance and content.
Align With Your Customers
Customers have no patience for, and pay very little attention to, anything that gets in the way of finding the right product for them. Potential obstacles are everywhere from your content to the time it takes for a page to load.
It’s easy to get distracted from helping customers complete their goals by focusing on the latest internal marketing campaign, or trying to keep the design looking fresh. As technology changes, your site may need to be rebuilt on a new platform, but for the most part improving the site that exists now should be your highest priority. Your first step is to evaluate the shopping experience across devices.
Customers have no patience for anything that gets in the way of finding the right product. (more…)