Don’t Ever Forget the Value of Content

Written for EO by Linda Anderson.

Entrepreneurs continue to embrace the value of traditional websites and quality online content. Done well, content grabs the attention of potential customers and is a great way to humanize your brand and provide proof of expertise. Simply put, organizations should be putting aside time and resources to support a content marketing strategy!

In this article, I run through the top three reasons content marketing is a great bet for businesses that hope to grow their sales.

Establish business credibility

Credibility is paramount, no matter what business you’re running. Much like respect, credibility is earned. Creating and distributing online material, such as blogs, videos or social media posts, can help you establish your expertise and, therefore, trustworthiness.

When you’re trying to build business credibility, it’s important to consider the formats and topics that resonate with your target market. If you lack the writing skills or the time to create and distribute content, you can always turn to writing services. Professional writers are capable of creating engaging content that’s focused on the user experience.

Content marketing is essential for SEO

Content marketing and SEO are two sides of the same coin. If you’re successful in your content marketing efforts, you’ll be successful in your efforts to rank higher in search engine results. So be sure to assess how search engines will process your content.

Building a “remarketing” audience

People who visit your site regularly are more likely to provide you an email address and, well, buy from you. That means you should work on building a remarketing audience—group of users who you re-engage because they are likely to convert and to spread the word on your services. High-quality online material make it more likely that people will return to your website time and time again.

Written by Linda Anderson, a writer and musician based in Boise, Idaho.

Categories: FINANCES general PR/MARKETING Sales


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