Tagged: web

Making SEO Work for You

10 April, 2014

By James Wong, an EO Seattle member and the co-founder and CEO of Avidian Technologies

Understanding and turning search engine optimization (SEO) into a competitive advantage is critical for all organizations, especially those eager to outpace their competition using technology. In today’s digital world, being found by major search engines can be the difference between success and failure. Here are five tips that will put the power of SEO to work for you, increasing your Web site traffic and providing you with a key advantage over your competitors.

1. Develop good, high-quality content Before you pull visitors into your site through SEO, you should first have a foundation of first-rate content that has relevant benefits to your visitors. Implementing SEO practices before making your site a useful stop for consumers means they will likely leave just as quickly as they came.

Categories: FINANCES Technology

Tags: best practices eo seattle internet james wong marketing seo technology tips web

Three Ways to Provide Better Customer Service

7 June, 2012

By Jessica Sanders, special to Overdrive

Customer service is changing all the time, and you risk losing out if you don’t change, too. While some customers simply want to reach a human on the other end of the line, others want to live-chat you for a quick answer or tweet you a question. Because of this, it’s important that you diversify your customer service options to appeal to each customer – both tech savvy and traditional.

“‘The experience that individuals have with a company and then what they hear from friends and family influence their perception of and likelihood to do business with a company,’ says Megan Burns, a senior analyst at Forrester Research.” – Inc.com

Categories: general

Tags: best practices customer service internet online social media technology tips web

Five Online Tools for Small Business Owners

7 May, 2012

By Kenny Nguyen, the CEO and founder of Big Fish Presentations

As an owner of a growing startup, your job title may be CEO, but sometimes you might have to play other roles to get things done (such as accounting, sales, marketing, and, sometimes in our case, fish tank cleaner). Large corporations often have the “luxury” of having large departments handle their day-to-day operations while small business owners, like myself, are left multi-tasking quite frequently.

Luckily, there are some online tools out there that make life A LOT easier when it comes to handling finances, managing projects, tracking employee hours and communicating with your customers. While we’re sure that there are other great tools out there, below are five awesome online tools we use daily that we can vouch for.

Categories: general

Tags: better business cloud communication finance free tools internet management money online tools technology web

Infographic: The Small Business Web

21 March, 2012

Recently featured on Intuit Small business Blog.

Finding a well-regarded local restaurant, hair stylist, dry cleaner — you name it — takes little more than a simple web search and a quick scroll through reviews and ratings. With 97 percent of U.S. online consumers relying on the internet to shop locally and with customers offering their peers unsolicited business reviews all the time, it’s more important than ever for small businesses to engage with customers on social media and to to shape and grow their online presences. In this infographic, we look at how small businesses are working with the web. Click the infographic for a larger view.

Categories: general

Tags: infographic small business web

How to Create Content that Turns Browsers into Buyers

3 October, 2011

By Daria Steigman, founder of Steigman Communications, LLC and author of the Independent Thinking Blog.

The early days of the World Wide Web were so much easier.

Back in the “old days,” having a Web presence meant putting the equivalent of a corporate brochure online. Web site checked off. On to more pressing marketing tasks.

Well, not really— but that was what most companies did.

Now every business has to be a publisher, and every company has to have something to say besides “BUY ME.” Content matters.

Enter Content Rules.

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Categories: general

Tags: best practices better business book rveiew content rules daria steigman independent thinking blog internet online stigman communications technology tips web

Top Entrepreneurial News of the Day

14 January, 2011

The New Starbucks Logo Could Assist Company’s Asian Expansion – FastCompany.com: Professors of marketing at several U.S. universities have been studying the effects of redesign–and on certain types of redesign–on committed and non-committed customers, and what they’ve found suggests that Starbucks might succeed where Gap and Tropicana failed.
The Best Web Analytics Tools – Inc.com: Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data.
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Categories: general

Tags: accepting advice asia credit check hiring japan new strabucks logo online technology tools web web site

Top Entrepreneurial News of the Day

26 November, 2010

Why Are the Rich So Good at the Internet? – FastCompany.com: Pew Internet has released a report finding that income is the strongest predictor of whether, how often, and in what ways Americans use the web.
Six Questions to Help You Pick the Right Small Business Credit Card – FoxSmallBusinessCenter.com: For entrepreneurs, a credit card can be a lifeline or a noose.
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Categories: general

Tags: branding finance geek internet marketing mom money online rich rut small business credit card tech support technology tips web

Top Entrepreneurial News of the Day

22 November, 2010

How to Make Employees Smile – Inc.com: “Listen to what your employees say,” says Spiegelman. “And don’t just listen – implement the ideas that they have, and give them credit for those ideas.”
Tips for Branding Your Small Business – FoxSmallBusinessCenter.com: Branding your small business is crucial, especially in the current economy. But with so many means of communication these days and social networks on the rise, it’s hard to figure out the most effective strategy.
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Categories: general

Tags: branding cell phone company culture economy elevator pitch employee management europe debt crisis finance internet iphone app ireland marketing money online promoting small business technology web

Cyber Safety Tips to Remember

13 September, 2010

With so many people using the Internet these days, it’s getting easier to fall victim to cyber bullies. David Steel, a renowned author, speaker and sales coach, offers this helpful graphic to ensure you and your children are safe while online. To download the graphic, click here.

Categories: general

Tags: cyber crime cyber victim david steel graphic internet online security safety technology tips web

Top Entrepreneurial News of the Day

9 September, 2010

Entrepreneurs Say “I Do” to Divorce Insurance – Inc.com: Divorce can be as hard on your wallet as it is on your heart, but a new insurance scheme might help. At least that’s the pitch put forward by serial entrepreneur John Logan, himself a divorcee.
Are Facebook’s Privacy Woes a Big Deal? – Entrepreneur.com: Nichelle Shaw isn’t shy about promoting her hand-crafted jewelry business online. The owner of Necessities by Nichelle, in Hyattsville, MD, has a Web site, a blog and a presence on two online marketplaces. But she avoids Facebook because of the privacy concerns she’s heard about.

Categories: general

Tags: divorce entrepreneur daily news facebook insurance internet web web sites yahoo

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Tagged: web