By James Wong, an EO Seattle member and the co-founder and CEO of Avidian Technologies
Understanding and turning search engine optimization (SEO) into a competitive advantage is critical for all organizations, especially those eager to outpace their competition using technology. In today’s digital world, being found by major search engines can be the difference between success and failure. Here are five tips that will put the power of SEO to work for you, increasing your Web site traffic and providing you with a key advantage over your competitors.
1. Develop good, high-quality content Before you pull visitors into your site through SEO, you should first have a foundation of first-rate content that has relevant benefits to your visitors. Implementing SEO practices before making your site a useful stop for consumers means they will likely leave just as quickly as they came.