Email personalization is a topic we never get bored with around here. There are countless ways to bring personalization to your email marketing strategy, and the savviest marketers out there are constantly honing their craft. Why? Because email personalization is expected. Thankfully, the batch and blast email days are long behind us. We have wonderful tools like marketing automation to help us reach our target audience through engaging content.
THE EO BLOG
By Ivan Serrano, special to Overdrive
As an entrepreneur you have a million things to do every day from hiring employees, marketing your brand and dealing with finances. Juggling all of these duties on a daily basis can be overwhelming to say the least. Luckily there are plenty of tools that can keep you organized.
Asana is a free and powerful project management tool that allows teams to communicate with each other in one central location. This is especially useful for entrepreneurs that employ virtual employees. Not only is it a great way to stay in touch with your team, it also keeps you up-to-date on their progress. You can create as many projects as necessary, assign tasks to team members, set due dates, add attachments and set goals and milestones. It also comes with a handy dashboard feature that gives you a high level view on the status of each project. It’s an excellent visualization tool and you can easily see how close you are to hitting your proposed deadline (or not).
I recently heard behavioral analyst Steve Sisler speak at an event for the Colorado Chapter of Entrepreneurs’ Organization. Prior to the event, he asked us all to take two tests: a personality assessment tool that measures dominance, influence, steadiness and conscientiousness — or DISC profile — and the Innermetrix Values Index, which measures individual drive and motivation.
We talk a lot about the “big 5″ social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr). But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business, too.
- The New Starbucks Logo Could Assist Company’s Asian Expansion – FastCompany.com: Professors of marketing at several U.S. universities have been studying the effects of redesign–and on certain types of redesign–on committed and non-committed customers, and what they’ve found suggests that Starbucks might succeed where Gap and Tropicana failed.
- The Best Web Analytics Tools – Inc.com: Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data.