Sneak Preview: Personal Branding Isn’t Shameless Self-Promotion
The following article was written by Glen Carlson, co-founder of the Key Person of Influence Business Accelerator, for the March 2016 edition of Octane magazine:
Consider the three types of branding you can develop as a business owner: a company brand, a product brand and a personal brand. In today’s competitive landscape, we’ve seen how personal branding has become a vital tool for entrepreneurs to communicate value, create demand for their experience and grow their business. So why do so many people resist it?