By Jenny Vance, president of LeadJen

In the early stages of a business, an entrepreneur typically takes on several roles to get his or her company off the ground. One of these roles might deal with sales. However, keeping the sales pipeline full is often not the best use of an entrepreneur’s time. He or she should spend time closing the deal, not cold-calling. As the need for support grows, many companies wind up outsourcing their lead-generation needs. In my six years of experience helping clients guide their sales goals, I’ve seen how beneficial lead-generation partners can be. They offer: