They say in business, you don’t pick your purpose— your purpose picks you. That’s certainly true for EO Vancouver’s David Katz, a 2014 EO Global Citizen of the Year Award winner who’s incentivizing people in impoverished communities to recycle plastic and improve their lives.

In this special interview, the founder of The Plastic Bank shares how revealing the value of plastic—and in turn, people—can change how we look at the world and the mark we make in it.

Read the full interview here.