Consider the three types of branding you can develop as a business owner: a company brand, a product brand and a personal brand. In today’s competitive landscape, we’ve seen how personal branding has become a vital tool for entrepreneurs to communicate value, create demand for their experience and grow their business. So why do so many people resist it?
THE EO BLOG
Tagged: glen carlson
by Glen Carlson, an EO Australia-Victoria member and managing director of Entrevo Pty, LTD.
Stop me if you’ve heard this before: Every industry insider told you it can’t be done, that you’ll just blow yourself out of the water before the game even begins. You were facing barrier after barrier, confronted with extraordinary competition and just scratching your way to the top … and then you broke through. I’ve been there. Looking back, I’m glad all the naysayers cast me aside. It makes my business success story more enjoyable to tell. Here’s part of that story, as well as a few things I did to take my company from a fledgling startup to a reputable force.